In response to ever-changing consumer demand, retail organizations must re-imagine existing business models and reinvent the in-store and online customer experience. Offerings such as ‘buy online and pick up in-store’ or ‘curbside delivery’ have become essential parts of the customer journey for any retail business. Delivering frictionless omnichannel shopping experiences that give the shopper more control over when, where and how they shop is key.
In this new retail era, there is a great opportunity for players in the industry to scale up and thrive. Those who invest in cutting-edge technology and business transformation will be at the forefront of this revolution. Whether it’s providing inventory browsing capabilities while customers peruse the store or implementing innovative data-driven models to optimize supply chains that prioritize customer needs, organizations need trusted technology partners to help them anticipate, execute and succeed in today’s retail world.
That is where Dell APEX solutions for Retail can help. It provides seamless integration and flexibility with existing infrastructure, allowing retailers to scale quickly and remain competitive by ensuring the right resources are at the right place at the right time.
An abundant amount of data flows through all touchpoints in the retail industry, therefore, retailers require comprehensive, extensible and simplified on-demand solutions to collect, store and use this data. Dell APEX for Retail enables organizations to unleash their full potential by helping them adopt modern infrastructure that offers consolidation. With Dell APEX, companies can analyze data to innovate and automate processes and services throughout the value chain with flexibility and agility.
Why Dell APEX for Retail
Dell APEX for Retail allows organizations to:
- Simplify IT Operations by leveraging modernized data centers to enable workload innovation, consolidation and mobility for a data-driven retail business. Utilizing Dell APEX Custom Solutions to grow and scale workloads with on-prem and multicloud capabilities allows a true retail transformation and fosters innovation and personalization.
- Modernize Supply chain and Distribution by implementing a flexible, scalable and agile IT environment that improves efficiencies and meets the growing needs of a retail supply chain. Deploying as-a-service solutions with pay-as-you-go capabilities across the business infrastructure reduces lost productivity hours, deployment time and overall cost of operations. Establish a fully integrated digital supply chain with smart warehousing and process management, inventory management, supply and demand planning and resource planning capabilities on-prem or on the cloud with Dell APEX Cloud Services.
- Secure Workforce Transformation by enabling virtualization solutions with Dell APEX for VDI for deployment, scalability, security, management and support to enable workforce flexibility and facilitate business and employee needs. Utilizing VDI-as-a-service solutions, Dell APEX enables organizations to run their applications or a full desktop anywhere, or on any device to enhance collaboration and productivity. Coupled with Dell APEX Data Protection services, organizations could also ensure their growing data flow and volumes are always protected with an all-in-one convenient subscription.
As-a-Services Use Cases for the Retail Industry
Here are a few use cases to demonstrate how retail organizations take advantage of Dell APEX.
Loss Prevention and Theft: Significantly reduce theft and improve margins with access to Dell’s Partner loss prevention solutions and validated edge solutions with Dell APEX Custom solutions. By implementing computer vision infrastructure retailers can respond faster and with greater precision to day-to-day business needs, such as improving safety and security in stores as well as helping to minimize asset shrinkage.
Frictionless buying: Leverage flexible, consumption-based, on-demand solutions to implement smart innovative capabilities like digital signage, curbside delivery, pick-up in-store, age verification, etc. to ensure a seamless omnichannel customer experience.
Analytics and AI in Retail: AI-driven applications and analytics are a big part of the retail transformation. It is how retailers manage their business, stay competitive and win loyalty. Capture and process volumes of diverse data using analytics, machine learning and deep learning models in a fully integrated, scalable and agile infrastructure with Dell APEX for Analytics and for Artificial Intelligence.
Infrastructure Modernization: Automate inventory and day-to-day operations with data-driven insights by building, deploying and managing modern applications with a consistent experience across physical, virtual and containerized infrastructure with Dell APEX Cloud Services.
Retail Workforce Transformation: Utilize top-of-line end-user devices and VDI infrastructure to enhance employee mobility and flexibility and support work-from-anywhere with scalable solutions powered by APEX for VDI.
Data Protection: Enable Dell-managed cyber-recovery and data protection solutions that include hardware, software and services needed to protect critical data with Dell APEX for Data Protection.
What Customers Are Saying
Hear from peers in the retail industry regarding their business transformation journey leveraging Dell solutions:
Woolworths Group partnered with Dell to deploy a hybrid cloud environment with the flexibility to integrate existing legacy cloud platforms with Dell’s private cloud and other public cloud providers. See the video above.
Under Armour has gone from a centralized data environment to a decentralized environment, that suits their global needs, with zero downtime with Dell Data Protection services. Learn more in this video about Dell’s role in enabling the organization to manage its segregated data from multiple different areas into one holistic view and how this was critical to Under Armour’s success.
Please visit our Dell APEX for Retail solutions page to learn more about how Dell can help organizations re-imagine the retail world.