Bryan de Zayas joined Alienware in 2003, after an interview lasting several hours focused on which games he was playing. Today, Bryan oversees the marketing for XPS and Dell Gaming, which includes Alienware, Dell G Series and Esports, globally.
Under Bryan’s leadership, Alienware established a key inaugural partnership with NBA2K league and the state of the art Alienware Training Facility located in Los Angeles expanding its esports leadership position; while introducing Dell G series products as high performing gaming PCs at an affordable price.
In 2015, Bryan created the Alienware Community Engagement organization focused on educating, engaging and entertaining gamers around the world on AlienwareArena.com. As an Alienware ‘long timer,’ Bryan has previously held leadership roles within various areas, including product marketing, market research and marketing communications.
Bryan lives in Miami, FL with his wife, two sons, daughter and pet Havanese. Bryan’s love for gaming extends beyond his career, most nights he can be found trying to rank up in his favorite MOBA or playing a few rounds of the latest game with his family.