Beyond the Boundaries of Creation, Innovation and Play

Create, Play, and Do...with PCs and mobile workstations designed for creative endeavors.

At Dell Technologies, we believe technology should empower us, make life easier, and enhance our productivity. So today we’re debuting new workstations, PCs and accessories designed to help you create, play and do more from anywhere. Let’s jump in!


The creator industry continues to boom, fueled by new platforms, a wave of emerging talent and new ways to connect with growing ‘at home’ audiences. Whether you’re an up-and-comer or already established sound engineer, photographer, animator, architect, fashion curator or just like dabbling in VR/AR or 3D printing…we have you covered with PCs and mobile workstations designed for creative endeavors.

@Drewgiggity @Carritube @Eran_Stern

Photo credit: #DellInsideCircle members @drewgiggity, @Carritube and @Eran_Stern using Dell Precision mobile workstations

To push these boundaries of creativity – whatever your level – we’ve revamped our Precision 5560, Precision 5760, XPS 15 and XPS 17 devices, available with the latest 11th Gen Intel® Core™ processors and Xeon mobile processors. Images and designs come to life on the color accurate InfinityEdge displays, including a new OLED option on the XPS 15. Featuring the latest NVIDIA RTX graphics and backed by the NVIDIA Studio program, these lightweight and stylish devices include everything you need to channel your creativity whenever and wherever inspiration hits.

For professionals looking for a powerhouse system featuring up to NVIDIA RTX A5000 laptop GPUs and designed to conquer workloads like 8K HDR video editing and huge 3D simulations, we have you covered too. Our updated Precision 7000 Series mobile workstations handle the most intensive workloads with ease, and for the first time on our mobile workstations, they now come with 5G capability options.1 All these devices will be available in early summer.


It’s been an incredibly exciting start to the year for our gaming portfolio. We debuted the world’s first low-profile mechanical keyboard on a gaming laptop designed in collaboration with Cherry MX, launched our first AMD-based Alienware laptop in over a decade, and unveiled a ground-up redesign of our Dell G15 gaming notebooks – all within a matter of weeks. And yet the all-out blitz continues as we’re introducing our new Alienware m15 R6 and Dell G15 gaming systems with the latest 11th Gen Intel® Core™ H-series mobile processors and the new NVIDIA GeForce RTX 30 Series laptop GPUs, giving customers even more options to play.

What’s more, building upon a 25-year legacy of pioneering gaming PCs widely celebrated for their aggressive form factors, iconic design and impressive performance, the Alienware mothership is ready to preview its next creation…the Alienware X Series.

Touching down later this summer, X Series will feature a series of new, proprietary, thermal technologies to balance power and style in the thinnest gaming laptops we’ve ever made. It’s so full of patent-pending technology, we’ll need a separate announcement to share the details (spoiler: tune into the Alienware Update Twitch Stream on June 1!). We’ll also debut a new unboxing experience alongside X Series that pays tribute to Alienware’s iconic design while leveraging the same sustainable packaging and innovations used for our XPS and Precision lines.


Not all mission-critical projects are about creating the next blockbuster, making the next chart topper or conquering a battle arena. Some projects are more focused on securing the next business deal, sharing big ideas or collaborating with co-workers and customers. We live in a hybrid work environment – where our location and surroundings are constantly evolving and may change throughout the day. That’s why we continue to design our business PCs with intelligence, collaboration and connectivity in mind.

Woman participating in video conference on her Dell system.

So, what’s new in the work arena?

  • Exceptional Performance: We recently introduced a new line of OptiPlex PCs and updated our Precision 3000 Series towers, now available with the latest 11th Gen Intel® Core™ processors. In addition to the processor and graphics updates, for select devices across our Latitude, Precision and XPS portfolios, we have included extra features such as 3200MHz memory, Thunderbolt 4 and 5G capability options.
  • Sustainability: Our 2030 Moonshot goal is nothing short of ambitious and this commitment to using renewable and recyclable materials across all product lines continues. We have expanded the use of bioplastics in the new Latitude 5421 and 5521, available in early summer. This renewable material is made from Tall Oil and is featured in the LCD coverlid (21% by weight). We continue to explore opportunities to integrate more recycled and renewable materials in our products. For example, our new OptiPlex 7090 Tower and 7090 Small Form Factor are the world’s first PCs available with closed loop recycled aluminum in the hard drive (20% by weight)2; and our XPS 15 and 17 now come EPEAT Gold certified.3 And we’re not only thinking about hardware – our Dell Ecoloop bags feature a weather resistant coating made using recycled film recovered from car windshields.
  • Productivity: Studies have shown that people can be, on average, 38% more productive4 when using the right displays and accessories. With the new Dell 32 4K USB-C Hub Monitor and the active noise cancelling Dell Premier Wireless ANC headset, you can connect and collaborate more seamlessly, so you can work your best.
  • Deployment Made Easy: Customers can now get customized devices to employees faster and reduce setup time from hours to minutes.5 This is all done through the Dell Connected Provisioning service, where the entire provisioning process is managed through the power of the cloud.

We understand that how and where we create, play and work is always evolving, and so are our expectations for technology. That is why we strive to create forward-looking technology that inspires your passions, connects you to the people that matter most, and sits at the center of new ideas and concepts that will change the world. Our innovation never rests – that’s the Dell experience!

For spec sheets, images and more details, please visit our press kit.

1 Subject to service provider’s broadband subscription and coverage area; speeds may vary. Additional charges will apply. Contact your service provider for details.

2 Based on internal analysis, April 2021. 20% closed-loop recycled aluminum by weight in the 2TB 3.5” hard drive, optional on the OptiPlex 7090 Tower and 7090 Small Form Factor.

3 Based on Dell analysis, April 2021. EPEAT registration varies by product and by country. See for registration status by country.

4 Source: Hot Tech Vision and Analysis research, sponsored by Dell. Dell Monitor Productivity Study: Examining the Effects of External Monitors on Remote Worker Productivity, June 2020.

5 Currently available in the US. Available in additional regions later this year.

About the Author: Rahul Tikoo

Rahul Tikoo is the Senior Vice President for Client Product Group. He is responsible for portfolio strategy, product management and overall business performance for all of Dell’s Commercial and Consumer PCs. In this role, he leads a team that is passionate about building the best products in the world and running the operational processes that ensure that Dell can continue to innovate, develop, and manage a product portfolio that delights customers. Rahul joined Dell in January 2013 to lead Precision Engineering and Architecture teams, bringing several industry leading & award-winning workstation products to market. After that he became Vice President and General Manager for Precision Workstations in the Product Group, delivering high performance computing solutions to creative professionals across a variety of industries. Rahul then led the Mobility team which included business strategy, product planning and marketing of Latitude and Education mobility notebooks. Before joining Dell, Rahul held a variety of leadership roles at Advanced Micro Devices Inc., a leading semiconductor company, leading Server Platform Development, Global Customer Support & Corporate Quality among many others. Rahul holds a Masters in Electrical Engineering from Michigan State University and is currently based out of Austin, Texas.