Bizzuka: Measure Your Total ROI, Not Just What You Spend Money On

ROI means more than just a return on your investment of marketing dollars. When measuring, make sure to include all your online activity like blog comments, Facebook fans, Twitter following and how often your messages are shared across the Web. Don’t throw away traditional online metrics, but use them as an anchor. Listen to Bizzuka’s video below to get some great tips from industry experts on measuring all you do in marketing, social media and PR.

About the Author: Kara Krautter