Here's a good read by Chris Brogan. He shares his perspective on the value of social media to small and midsize businesses. In this interview, he discusses ways small and midsize businesses can get themselves started with social media tools, which ones he recommends, and some of the pitfalls to know about.
Q&A With Chris Brogan: Social Media For Growing Businesses
For more ideas on social media, and interacting with customers, check out our Facebook page: www.facebook.com/dellsocialmedia