Dell 30 More: Discoveries

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— Seventh and last in the "To 30 More" series —

Dell to 30 More pennant with photo of James Kocian“It’s challenging every day. It’s been challenging for 28 years and it hasn’t changed. And it’s kind of an adrenalin rush, and that’s why I’m here,” says James Kocian of his time at Dell.

PC's Limited tshirt

“What I am most excited about looking forward, is the increased focus to build on the entrepreneurial spirit the company was founded on,” he adds.

“Back in the late 1980s there was a popular song called ‘The Future’s So Bright, I Gotta Wear Shades.’ It summed up how we felt about the future back then and the future ahead of us now.” And he still has the t-shirt to prove it!

Kocian has seen Dell grow from shipping 300 computers a day when he was a production manager to now shipping millions and he credits the quality of his teammates across the company with growing it these first 30 years: “You only get stronger by working with the strongest of people.”

Another organization packed with high quality talent is CERN, the European Organization for Nuclear Research. Dell technology is powering new research studies to process and analyze data from hundreds of labs and universities. All with the goal of telling us more about what the universe is made of and how it began.

We believe that with the right technology in place, information born of big data will change our world for the better in the next 30 years and beyond.

Snippet of infograhpics that talks about how scientists rely on extreme computing power from Dell

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About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.
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