Dell and the DoMore Program… Now taking applications

The Power to Do More.  You've probably heard it in our commercials and seen it in our brochures.  But what does it have to do with being a Dell Partner?  As it turns out, if you want to become a part of the DoMore program, it has quite a lot to do with you – and has quite a lot to offer you.  The DoMore Program is a program for strategic channel partners that is designed for those who want to form a more intimate and cooperative relationship with Dell, one in which both parties benefit through mutual collaboration and sales.

As one Partner put it,

Dell's DoMore Channel Program has become the gold standard by which we measure all other channel programs. The combination of resources, marketing investments, technical enablement and rich incentives has enabled us to grow our Dell business 50% year over year. The Dell channel team lead by Greg Davis and Jim DeFoe has assimilated the great channel programs of many of Dell's acquisitions and made them even better, an extraordinary feat.

Over the past few years Dell has built one of the most comprehensive and competitive offerings in the industry with products from the edge to the datacenter to the cloud. At [Partner] we are excited we have access to these Dell products and solutions but equally as important we are thrilled Dell has made such a commitment to the channel.”

So what do you need to do to become a member of the DoMore program?  To begin with, you have to be a Premier Partner and you have to hold 4 competencies. Among additional requirements, you have to create a business plan showing how you will reach a certain level of sales within the fiscal year and how you plan to staff to reach those sales goals.  And there are additional requirements as well. 

Sounds like a lot of work doesn’t it?  But what’s the payoff?  The payoff is simple. You will receive increased incentives that can be used to help launch marketing campaigns, launch new products, and create incentives for customers, and so on. In sum, it guarantees a closer relationship with Dell and indicates a commitment from both sides to the relationship. So while it’s not easy to become a DoMore Partner, it’s well worth the work. The payoff is worth the investment in rebates and incentives alone and with the addition of co-op funds; it pays for itself in no time. So what are you waiting for? Apply today by contacting Partners in the US that want more information can go to Partners in Canada can go to

About the Author: Andrew Preda