Turning Customer Reviews into Product Enhancements

Have you noticed the customer reviews on Dell.com? Wonder if they’re legit and whether Dell listens to those that might not give us five stars? Well, here’s a little story to answer that.

Tom Holland of Spiderman Homecoming announcing Dell Inspiron Gaming laptop at CES 2017
Tom Holland, star of Spider-Man: Homecoming, announcing the Dell Inspiron Gaming laptop at CES 2017.

Shortly after the new Inspiron 15 7000 Gaming laptop launched in January at CES, our product development team read customer reviews daily and noted the desire for a display option that fit in between the base Twisted Nematic (TN) Full High Definition (FHD) display and the optional 4K Ultra High Definition (UHD) display with In-Plane Switching (IPS). The team called in suppliers to expedite development of a new IPS FHD display panel option for the Inspiron 15 7000 Gaming laptop.

The new IPS FHD panel launched this month, providing a middle display option that fits between the base TN FHD panel and the IPS 4K UHD panel both in terms of price and performance.

I know that’s a lot of terms and acronyms to throw out there, but basically what the team delivered is a new non-touch display that features an anti-glare finish with rich colors and contrast performance at wider viewing angles (up to 80 degrees to the left or right of the viewing surface’s center) than conventional TN panels that seem to lose color and contrast as you pass 40 degrees off-center.

“The TN FHD panel used in the base configurations of the Inspiron 15 7000 Gaming provides a good viewing experience for gamers who would prefer to put their money in the graphics, SSD or peripherals. If they’re gaming on external display most of the time, they may not want to spend the extra money on a built-in display they might only use 20 percent of the time,” Stanford Curry of our Inspiron Gaming team explains further.

“This new IPS FHD offering addresses customers who want a built-in display with a better viewing experience at wider angles off-center, but don’t necessarily want to step up to the more expensive IPS UHD display which offers the best viewing experience on this system,” he said.

Curry also put together this handy chart to help customers decide which panel makes the most sense to their needs:

Chart comparing Dell Inspiron Gaming laptop display options

Customers now can choose from good/better/best display options to get the Inspiron 15 7000 Gaming laptop that fits their needs just right.

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.