Dell – No. 1 Laptop Brand Among U.S. Small and Medium Businesses

As every business-owner knows, maximizing employee productivity is critically important especially in these tough economic times. One key productivity tool gaining ground among small and medium businesses is the laptop. What previously prevented widespread adoption of laptops– higher prices, less performance – is gone, replaced by greater value, reliability and processing power.

Today, more than half of small and medium businesses in the U.S. currently own a laptop PC, and roughly 30 percent of small firms and more than 45 percent of medium-sized businesses plan to buy additional laptops in the next 12 months. But when it comes to buying a laptop, not all brands are created equal.

According to an IDC report released this month, a larger share of SMBs own and plan to buy more Dell laptops than any other brand. [Source: 2008 U.S. Small and Medium-Sized Business Notebook PC Brand and Channel Preferences: Small Firms Become Increasingly Slippery Targets, May 2009 Doc # 218246].

What’s more, Technology Business Review (TBR) [Source: Notebooks: Corporate IT Buying Behavior & Customer Satisfaction Study, Technology Business Research, May 20, 2009] published its Q1 Notebook Computer Customer Satisfaction Study results last week, and Dell holds the No. 1 customer satisfaction ranking for the third straight reporting period among the mid-size and large businesses surveyed.

At Dell, we’ve invested a lot in our mobility solutions in the past year refreshing our Latitude, Precision and Vostro laptop lines to improve product design, performance, reliability and overall value. ProSupport mobility services and other investments in our service and support infrastructure are also getting noticed by customers according to TBR and Dell’s own data with repair time, parts availability, phone support and customer loyalty among Dell’s greatest strengths. Quoted in the TBR report, “Dell is the only competitor with a scarcity of dissatisfied customers across nearly every category.”

We’re really proud of that statement, but always strive to do more to be your technology provider of choice and meet your high expectation. We agree with TBR that all laptop manufacturers face similar challenges and opportunities to meet the design and quality needs of highly mobile professionals at a price you can afford.

If you have feedback for us on how we are doing that with our current solutions or improvements you’d like to see us make, we’d love to hear them here or submit your idea on IdeaSorm.

We’ll have more exciting news to share on the mobility front in the coming weeks and months, and truly value being your laptop brand of choice!

About the Author: Michael Garrison