When the media first began reviewing our UltraSharp Ultra HD 4K monitor last year, sometimes they would couch their praise for the display with statements like “you’ll have to wait a few years before content becomes widely available in 4K.”
In April 2014, ExtremeTech said it was “a stunning monitor – but 4K still isn’t ready for prime time.” But, last month they said “at long last, 4K is finally taking off” and today we’re excited to announce how Dell is playing a part in that.
The FADER FORT Presented by Converse, taking place during the 2015 South by Southwest (SXSW) Music Conference and Festival, will be the very first live concert live streamed in 4K worldwide and it will be powered by Dell, Intel, RED Digital Cinema, and Sharp Electronics, with key support from XI Media Productions, Omega Broadcast and New Cinema.
We’ve been a partner with The FADER for a couple of years and Dell Precision workstations, seen hard at work above producing last year’s FADER FORT live stream, will once again play a key role. And when we say Dell is powering this very first 4K live-streamed live concert, Dusty Kraatz, owner of XI Media Productions puts the challenge of that into perspective.
“Dell made a beast of a custom workstation to run the live stream… it was great, but our encoding team needed some tweak, so AGAIN Dell went into their work shop and within a day overnighted a new customized workstation that did the trick,” Kraatz told me. “That's pretty unheard of and truly speaks to the level of commitment Dell has put behind our 4K efforts.”
The work to prepare for this event has been demanding for everyone involved; but, what will take place every day at The FADER FORT Presented by Converse during SXSW is even more involved.
“The signal will run from the cameras over fiber to a switcher that will distribute the signal to 3 different stations,” explains Mike Bailey of our Dell Precision Technical Marketing team. “One station will record the uncompressed 4k stream, one station will be a live-feed displayed on monitors within the venue, and the last station consists of a Dell Precision T7810 Workstation and a Dell Ultrasharp 4k display used to encode and stream the 4K video to the world via the FADER website. We’ll also be using a Dell Precision M3800 to control the switcher as well as for editing 4K content.”
“A lot of people have yet to fully understand that even if you yourself aren't watching in true 4K, you are still benefiting from the content having been shot at such a high resolution,” says Kraatz. “Four times the resolution is squeezed into your hand. That might get smashed down based on your connectivity, but the end result truly will be a higher quality viewing experience.”
Powering the first concert live streamed in 4K means we get to bring that viewing experience to music fans around the world during the live performances and with exclusive interviews from top artists including Migos, Bleachers and more live in brilliant 4K resolution. All performances will be streamed online at TheFADER.com/FORT.
So, while I’ve seen tweets like these from people hoping to be there in person…
The reality is you don’t have to do anything more drastic to see what happens at this event than go online from the comfort of your home. If you’re short like me, that means you’ll have the best view without the crowd of tall people to try to look over!
In person or online, The FADER FORT Presented by Converse, has long been positioned as the spot to see live music during its March homestead, and this year promises to be as exciting as ever.
“We could have started small. We could have done this in a very controlled environment, indoors and rehearsed for a week,” Kraatz says. “Instead, we are setting up the entire video village in two days, streaming over 40 bands, outside in a completely live and unscripted environment. It's a bit crazy, but it takes these risks and aspirations to create amazing and unique content. At the end of the day, we don't do easy…we CRUSH.”