Dell @SXSW 2013 – #DellSXSW

Dell will have a significant presence again this year during South by Southwest (SXSW), held annually in our hometown of Austin, Texas. Beginning with SXSWedu and through Interactive, Film and Music, Dell will show and tell how its customers are using Dell technologies to create music, film and momentum for growing businesses. You can join the conversation on Twitter using #DellSXSW. A comprehensive list of Dell engagements is provided below. We hope to connect with you.  

Also, check-out this Annual City Guide 2013 by the Austin Food Blogger Alliance for the best eats and places to visit while in town. And welcome to Texas y'all! 


SXSW Interactive > Capital Factory Startup Crawl

Date/time: 3/7, 4:00 – 10:00p

Location: Capital Factory – 701 Brazos Street, 16th Floor, Austin

Dell involvement: Dell will be giving away copies of Steve Blank’s “The Start Up Manual” 


SXSW Interactive > SXSW Gaming IGN IPL League

Date/time: 3/8, 3:00 – 9:00p; 3/9 – 3/10, noon – 8:00p

Location: Parmer Events Center – 900 Barton Spring Road, Austin     

Dell involvement: Alienware X51 gaming desktops will be the exclusive PCs on the tournament main stage. Alienware will also feature the M14X laptops in the IGN booth and debut the “Future of eSports” video. 


SXSW Interactive > Dell and Emulex Tweet-Up 

Date/time: 3/8, 6-8 PM

Location: Bar96, 96 Rainey St.

Dell involvement: We hope you can join @Emulex @DellServers and @DellNetworking for Drinks, Noms, and Tech to kickoff the SXSW Interactive festivities! No badge? No problem! Just RSVP at the link above.


SXSW Interactive > Social Marketing Confessions: Leading Brands Discuss What Has and Hasn’t Worked

Date/time: 3/9, 3-5 PM

Location: Copa Bar & Grill (217 Congress Ave., Austin, TX 78701)

Dell involvement: In The Age of the Consumer, online businesses are still honing and fine-tuning their social strategies to properly engage and understand their consumers. How can businesses market to digitally-connected consumers who expect a personalized, social experience everywhere they click, yet fear their loss of personal privacy? How do business decide who “owns” which social channels? Which metrics matter? Dell's Director of Global Social Media, Richard Margetic @ByJove, will be participating on the panel.


SXSW Interactive > Startup America Startup Village

Date/time: 3/8 – 3/12, follow the link for daily hours

Location: Austin Hilton, 4th Floor – 500 East 4th Street, Austin            

Dell involvement: Dell will have booth space, programming, “office hours” and panel participation at the Startup Village, which will run throughout Interactive.

  • Show/Concert, 3/9; 6:00 – 11:30p, Austin City Limits Moody Theatre
  • Dolphin Tank, 3/10; 3:30 – 4:30p
  • Office Hours, 1 hour daily, schedule TBD 


SXSW Interactive > Panel: “What’s Up, DOC? Social Engagement in Disasters” 

Date, time: 3/9, 5:00 – 6:00p

Location: Austin Hilton, Salon ABC – 500 East 4th Street, Austin

Dell involvement: Maribel Sierra from Dell and Gloria Huang from the American Red Cross will present a case study about the collaboration to create a social engagement center dedicated to humanitarian relief. @RedCross @SocialatDell @MaribelSatDell 


SXSW Interactive > Panel: “Fighting for Funding as a Female Entrepreneur” 

Date, time: 3/10, 12:30 – 1:30p

Location: Austin Hilton, Salon ABC – 500 East 4th Street, Austin

Dell involvement: Seasoned venture capitalist Kay Koplovitz, chairman and CEO of Koplovitz & Co. and Springboard Enterprises, joins serial entrepreneur and Dell EIR Ingrid Vanderveldt to provide an overview on the current market and the various capital options available to growing businesses. @KayKoplovitz @ontheroadwithiv #DellEIR 


SXSW Music + Film > The FADER Fort Presented by Converse and Powered by Dell

Date: 3/11 – 3/16

Location: The FADER Fort, 1101 E. 5th Street, Austin

Dell involvement: Dell is joining FADER to bring new and emerging artists to the popular FADER Fort stage during SXSW. Dell solutions will power the behind-the-scenes activities inside the Fort, as well as live stream the performances worldwide on Dell will showcase some of its newest media and entertainment products and solutions at the Fort, including interactive music and film editing stations, an Alienware gaming lounge, and SXSW social media command center. 

  • The FADER Fort Live Stream Powered by Dell, 3/13 – 3/16, 1:00 – 8:00p 
  • Dell Lounge, 3/13 – 3/16, 1:00 – 8:00p
  • Alienware Gaming Lounge, 3/13 – 3/16, 1:00 – 8:00p

About the Author: Sarah Richardson Luden