Dell Team Members Speaking at SXSW

The South by Southwest (SXSW) Conferences & Festivals – a unique industry convergence of music, film, and emerging technologies that brings thousands of people to Dell’s hometown each year  –  kicked off yesterday with its first sitting President keynote.

And while Dell is not a sponsor of this event, we do have several members of our team speaking on official SXSW panels that I wanted to mention. They’re discussing topics you’ve seen us talk about before here on Direct2Dell such as IoT, security, STEM and entrepreneurship.

So if you’re in town for what The Washington Post last year called “a massive gathering where entrepreneurs, tastemakers and assorted creative types come to schmooze, self-promote and get their brains rearranged,” we invite you to add some of these panels to your schedule:

Getting ROI on the IoT: How to Make a Business

Hilton Austin Downtown, Room 400-402, 500 E 4th St

Saturday, March 12 –12:30 PM – 1:30 PM

How to Disrupt Government

Omni Hotel, Capitol Ballroom, 700 San Jacinto Blvd.

Saturday, March 12 — 2:00 – 3:00 PM

Is There an Innovation Party?

Omni Hotel, Capitol Ballroom, 700 San Jacinto Blvd.

Sunday, March 13 — 11:00AM – 12:00PM

Shared Future: STEM and P3s

Omni Hotel, Capitol Ballroom, 700 San Jacinto Blvd.

Sunday, March 13 — 12:30 P – 1:30 PM

Reactive Programming: Wake Up and Smell the Bacon.js

JW Marriott, Salon A, 110 E 2nd St

Monday, March 14 — 3:30PM – 5:30PM

Dell is not an official sponsor of SXSW, and the festival has approved or endorsed this content.

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.