Dell Technologies at SXSW 2019

Dell Technologies had a strong presence at SXSW this past week. THE EXPERIENCE by Dell Technologies hosted a variety of interactive discussions, learning sessions, live tech demos and epic entertainment throughout the week-long event. And new this year, Dell opened THE ALIENWARE OUTPOST for gamers from March 15-17.

Discover some of the highlights below!

POLITICO Editorial – AI Goes to Washington

Patrick Steel, CEO, POLITICO and Steve Harris, Senior Vice President and General Manager, Dell EMC Federal hosted a deep-dive conversation on determining how the federal government should approach artificial intelligence implementation in public decision-making. The discussion explored how AI is shaping the way government operates, its effects on citizen welfare and its potential applications in the military.

Featured speakers: Rep. Robin Kelly (D-IL); Lynne Parker (Assistant Director for Artificial Intelligence; White House Office of Science and Technology Policy); William Welser IV, Managing Partner and Chief Technology Officer, World Reserve Trust; Nancy Scola (Senior Technology Reporter, POLITICO); Meagan Metzger (Founder & CEO, Dcode); Patrick Steel (CEO, POLITICO); Steve Harris (SVP and GM, Dell EMC Federal)

POLITICO – Women Rule Podcast Live Taping

Live taping of the Women Rule podcast. Hosted by POLITICO Playbook co-author Anna Palmer, this podcast interview took an intimate look at the experiences of a professional woman and her path to success by asking how she made it to where she is today, the challenges and opportunities she faced along the way, the insights she’s gained and what advice she would give a woman looking to lead.

Featured speakers: Anna Palmer (Author & Host, POLITICO); Rep. Veronica Escobar (D-TX)

Dell PolicyHack™

An interactive hack-a-thon that tasked teams of policymakers, entrepreneurs, venture capitalists and students, along with a “coach,” to design solutions to policy challenges faced by entrepreneurs running growing businesses. The audience got the chance to vote for the winning solution. The winning team received a Dell product and commitment from Dell to further develop the proposal and champion it with the Administration and Congress.

Featured speakers; Cris Turner, (Vice President, Americas Government Affairs, Dell); Rep. Robin Kelly (D-IL), Rep. Terri Sewell (D-AL)

Women Funding Women: From $1 Million to $10 Million

Women Funding Women is a global event series co-hosted by Dell and the Dell Women’s Entrepreneur Network (DWEN) and Springboard Enterprises that leverages the expertise of investors, innovators, and influencers. The goal is to shine a spotlight on the investments made in women-led companies while encouraging more women to invest in these businesses.

This session included three first-person discussions with personal insights from female entrepreneurs and investors, followed by Q&A. The session finished with separate small group discussions by experts addressing key challenges for a scale-up entrepreneur.

Opening Remarks: Erik Day (Vice President & General Manager, North America Small Business at Dell Technologies), Amy Millman (President, Springboard Enterprises)

Featured Speakers: Shelly Porges (Co-Founder, The Billion Dollar Fund for Women), Cindy Padnos (Founder, Illuminate Ventures), Julie Cheek (CEO & Founder, EverlyWell)

Hype v. Reality: AI and the Music

There’s a lot of talk about a digital future in which AI thinks and acts like humans. But just how creative can AI be? Consider music… Will robots and humans be bandmates or will AI record the next platinum solo album? Dell Technologies is separating hype from reality when it comes to what this emerging technology will – or won’t – do in the realm of human creativity. This roundtable discussion with producers, musicians, and AI strategists discussed the real-world applications of AI in the music industry today and how the technology will influence music in the future. There was also a live performance that demonstrated first hand, the harmony AI and musical artists can create.

Featured Speakers: Jessica Chobot (Moderator), Lance Weiler (Founder of Digital Storytelling Lab, Columbia University), Jay Boisseau, Ph.D. (AI & HPC Technology Strategist, Dell EMC), Drew Silverstein (CEO, Amper Music), Taryn Southern

2030 Futurists Meet-Up

At Dell, we’re committed to finding unique ways to collaborate and scale our Social Impact ambitions that can subsequently affect how we plan our own 2030 goals. This session brought together academic professionals, researchers, and industry change makers for a discussion regarding 2030 priorities in technology, like how we can transform lives and drive human progress, and the important of advancing sustainability and cultivating inclusion.

Featured speakers: Sally Eaves (CEO, CTO Advisor), Preston James (Co-founder, CEO, DivInc.), Robin Hauser (Film Director, BIAS), Susan McPherson (Founder, CEO McPherson Strategies)

WeTalk with Ondi Timoner

Live filming of the new series “WeTalk,” a show for and about women shaping our culture, hosted by award-winning filmmaker and entrepreneur Ondi Timoner. This event featured a series of short interviews with female luminaries across film, media, business and tech, along with time to share a drink and network with other industry leaders shaping today’s most impactful conversations.

Featured speakers: Ondi Timoner (Award-winning filmmaker and entrepreneur)

Circular Solutions for the Future – Meet the Mad Scientists

Ever wonder what windshields, air pollution and ocean plastics have in common with a computer company? This discussion included environmental engineers at Dell, as well as other industry influencers, who test materials like these to create sustainable solutions in products and packaging. Attendees learned about the inspiration, exploration and the experimentation that takes place to make these ideas a reality.

Featured speakers: David Lear (Vice President, Social Impact, Dell), Ed Boyd (Senior Vice President, Experience Design Group, Dell), Oliver Campbell (Director Worldwide Procurement & Packaging Engineering, Dell), Jenna Jambeck (Associate Professor, University of Georgia, College of Engineering, National Geographic Fellow)

Tech Change Agents for Diversity

Diversity in the tech sector workforce is imperative. It is imperative for the bottom line – it’s proven that diverse businesses are more innovative and profitable. And it’s imperative for society. During this meet-up, attendees heard from the people making this a reality, and learned about the programs driving impact around the globe.

Featured speakers: Brian Reaves (Chief Diversity Officer, Dell Technologies), Susan McPherson (Founder, CEO McPherson Strategies), Erica Keswin (Best-Selling Author, Professional Dot-Connector), Kimberly Bryant (Founder and CEO, Black Girls CODE); Catherine Gill (Managing Director, Align Master’s Program, Northeastern University)

The Sounds of Streams: The Future of Music + Tech

From the way it’s produced to the way it’s consumed, music is evolving. Grammy Award Winning Music Producer, Randy Jackson, Grammy Award Winning artist Wyclef Jean and others discussed why they produce music on PCs, the importance of Dell Cinema for consuming music and other content and the future of music and tech. This event gave attendees an inside look at how Dell products power their work followed by night full of music!

Blockbuster Sound Mixing for Indie Budgets

From Star Wars: The Force Awakens to Marvel Studio’s Venom, re-recording mixer Will Files’ ears and hands have helped shape the sonic backbone of some of the biggest films in Hollywood. But Will has also lent his talents to the indie world, having been in the “mix” for four different films at this year’s Sundance Film Festival alone. In this highly immersive session, guests learned from Will how the mixing tools and techniques he employs in his craft are not so different in terms of the film’s budget, and how you can make your own film sound its best with the creative tools that are already within your reach.

Featured speakers: Will Files (Award-winning Sound Artist), Matt Feury (Senior Director of Artist Relations, Avid)

Democratization of VR

Virtual Reality can add an immersive element to everything from gaming and visualization, to training and therapy, but many still view the cost of creation as prohibitive. VR experts, creators, technology specialists…and city planners, discussed how advances in technology are democratizing the landscape of VR. Participants learned about the latest tools and approaches that are helping creators deliver innovative experiences within reasonable timeframes and budgets.

Featured speakers: Nonny de la Peña (Founder, CEO, Emblematic Group); Andrew MacDonald (Creative Director, Producer, Cream VR); Mike McArdle (Co-founder, Chief Product Officer, Lucid Dream); Gary Radburn (Director of Commercial VR and AR, Dell)

Creating Animated Series with Digital Tools

Powerhouse Animation has pioneered digital 2D animation workflows on their many projects, including the Nickelodeon series, The Adventures of Kid Danger, and its Netflix series, Castlevania and Seis-Manos. Bringing perspective on the evolution of animation from analog to digital, Brad and Jose provided a window into their process and demonstrated how digital tools enhance their productivity, creativity and business success.

Featured speakers: Brad Graeber (Co-Founder, CEO/CCO, Powerhouse Animation Studios), Jose Vega (Animator/Artist, Powerhouse Animation Studios), Matt Allard (Strategic Alliances, Media & Entertainment, Dell)

Alienware shut down the 2019 SXSW festival with a legendary celebration. Attendees enjoyed unforgettable musical performances, exclusive give-a-ways and little last minute networking with several of the industries top influencers.

For more photos and event coverage, be sure to check out the #TheDellExperience hashtag across all social platforms.

About the Author: Conner Adams