Dell Welcomes Thinkers, Dreamers, Founders and Doers to Our Hometown for SXSW

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Photo Credit: Brittany Ryan

It started somewhat small, here in Austin, TX, in the 1980s; but, rapidly expanded and became international scale within a few short years. It’s continued to grow and diversify to meet the evolving needs of those it serves and today there are few people who haven’t at least heard of it.

Sounds like Dell, right? It certainly shares similarities with the story of how our company grew from Michael’s idea on The University of Texas at Austin campus. But, this is a storyline we share with another successful organization that has helped put Central Texas on the map – South by Southwest, or as it’s more commonly known, SXSW.

And when an event of this magnitude takes place in your own backyard, you simply can’t miss it! That’s why you’ll find Dell integrated throughout the SXSW festivals next month, from the first day of SXSWedu, March 6, to the last man standing at SXSW Music on March 18.

SXSW says their original goal was “to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas.” Our goal is to provide the technology solutions those creative professionals need whether their medium is music, film or the internet.

So all of you thinkers, dreamers, founders and doers coming to Austin for SXSW, we welcome you to our hometown. Check out the additional posts linked here to find out exactly what we’ve got planned. Follow the hashtag #DellSXSW on Twitter to get real-time updates.

Connect with Dell at SXSW 
If you’re focus is on education, come see Dell at SXSWedu. Staying through SXSW Interactive? We’re doing a variety of activities focused on entrepreneurs ready to make their ideas reality, as well as gamers visiting the Screenburn Arcade. If you come for SXSW Film, there’s something for you, too. And, of course it wouldn’t be SXSW without SXSW Music, which is when you’ll find us not only around the convention center, but also out near the famous music avenue of 6th Street. Want to come work for Dell? We’ve even got recruiters who will be at the SXSW Tech Career Expo who would love to meet you!

Want to get your hands on a Dell product while you’re here in Austin? You will see Dell products at registration and information tables, and a variety of other places, but the real experience awaits at our tradeshow booth, where you can actually purchase one to take home – much more useful for powering your next big hit than a piece of shwag!

Dell at SXSW 2012 v5.2

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.