Dell Wins 4 Red Dot Product Design Awards for 2013

imageMarch was a great month for news regarding product design awards! We were recently notified that Dell has won the red dot product design award 2013 for the Latitude 6430u Ultrabook, All-In-One Family, XPS 12, and the Quick Resource Locator (QRL) solution! The Dell products were selected from among 4,662 entries representing 1,865 manufacturers across 54 countries as selected by an international and highly renowned jury.  These winners will be displayed in the red dot design museum for the next year, online at, and will kick off at the upcoming awards ceremony and Designer’s Night on July 1st at the Aalto Ballet Theatre in Essen, Germany.


The most outstanding win is the Quick Resource Locator. For the QRL entry to win a red dot product design award is remarkable considering that it is an app! Last year the EDG Awards Team submitted the QRL to the red dot communications design award, mobile app category, and a few other venues but it failed to attract the full recognition of the jurors. The Awards Team had faith that the QRL solution was a winner, and knew it was a challenging story to tell a design jury, so they kept trying. “This year was a different story however,” commented Joe Jasinski who leads the EDG Awards Team, “clearly the red dot jurors understood the thoroughness of the total design solution from researching the customer’s needs, to the system information labeling and the onscreen design of the app. This is the first time that Dell has won a product design award for an app and it is quite an accomplishment!”

At the beginning of the month we learned that the Dell XPS 12 was recognized with a GOLD award for product design excellence during the 60th anniversary of the iF product design awards competition. The other IF product design award winners for 2013 included the Dell PowerEdge T620, Dell XPS Laptops, Dell XPS 13, and the Dell AIO Family.

Let’s see what the next few months bring. Keep up the good work design teams!

About the Author: Steven Umbach