Driving our Next Wave of Progress through CX Innovation

In today’s “always-on”, digital world, business-to-consumer (B2C) experiences are fundamentally changing business-to-business (B2B) expectations. Delivering great products and services, while important, are now table stakes. So, what will be our ultimate differentiator?

The experience we deliver to all of our customers.

It’s been proven that leaders in customer service outperform the Dow by 93%, the Fortune 500 by 20% and the NASDAQ by 335%.[1] That should not be a surprise, given 74% of companies say they’ll pay more for a great customer experience (CX).[2] It’s clear the future belongs to those committed to innovating and delivering in a differentiated customer experience.

Today, companies from across industries observe CX Day. For us at Dell Technologies, CX Day is every day, and an opportunity to celebrate our team members who deliver outstanding experiences to our customers, enabling them to thrive and deliver great experiences to their customers.

We also take this time to share our perspectives on how every team member across our end-to-end business – from product development, services and marketing to HR, legal and finance – can deliver the very best CX, today and every day.

Dell Technologies’ approach to CX innovation

Every decision we make and every solution we design begins with the customer – and that starts with listening.

We listen through industry benchmarks like our customer Net Promoter Score (cNPS) survey, sales surveys and our leading competitive CX insight platform. We also listen through CXO interviews, social media and conversations with customers every day. As we collect feedback, we translate insights into action, identifying and prioritizing initiatives across Dell Technologies that unlock real customer value.

For example, customers have told us they need our help making their experiences – and their customers’ experiences– simpler, seamless and more connected. So we’re aggressively innovating products and services across the Dell Technologies family of businesses and bringing more integrated solutions to market. Our customers recently saw us do this at VMworld, with the announcements of advancements to Dell Technologies Cloud and Unified Workspace.

They also expect us to harness the power of emerging technologies. Computing power is moving closer to the edge, AI is expanding in various application areas and 5G is enabling faster and increased connectivity. Our customers clearly recognize the opportunities and want to partner with us to leverage data and AI/ML to be proactive and predict events before they even happen. They also want more self-serve and automated experiences across all digital platforms – including mobile, voice and online.

Ultimately, our customers work with us because they trust us, and they want us to help them innovate and deliver great experiences. To achieve this, they need a partner who understands and focuses on their business outcomes, delivering the solutions and services they need to make their transformations real. They are confident in knowing that they have a “customer first” partnership with Dell Technologies.

Grounded in purpose

We are also a company grounded in our purpose of using our great technologies – and our people – to drive human progress. We achieve this through our deep partnerships and by recognizing the incredible work our customers do each and every day.

This is why our customer-first culture is so important to us – it’s the lifeline to our purpose.

So, happy CX Day to our customers and our team members – today and every day! May the celebrations continue throughout the year.

[1] https://www.entrepreneur.com/article/321108

[2] https://www.salesforce.com/research/customer-expectations/

About the Author: Karen Quintos

Karen Quintos is Dell’s first Chief Customer Officer (CCO), leading a global organization devoted to customer advocacy. Under Karen’s leadership, the CCO organization defines and develops Dell’s customer experience strategy and programs, with the goals of maximizing customer satisfaction, acquisition, retention and profitability. Karen is also responsible for Dell’s strategy and programs for Corporate Social Responsibility, Diversity & Inclusion and Entrepreneurship — business imperatives she is passionate about and that matter to our customers and team members around the world. Previously at Dell, Karen served as senior vice president and Chief Marketing Officer; vice president of Public Sector Marketing and North America Commercial; and she also held executive roles in services, support and supply chain management. Karen joined Dell in 2000 from Citigroup, where she was vice president of Global Operations and Technology. She spent 12 years with Merck in marketing, operations and supply chain leadership positions. Karen earned a master’s degree in marketing and international business from New York University, and a Bachelor of Science in supply chain management from Pennsylvania State University. She is on the board of Lennox International and Susan G. Komen for the Cure. She is also on the board of Penn State's Smeal College of Business, and a 2014 recipient of its highest honor, the Distinguished Alumni Award. Karen was listed among the most influential CMOs in the world by Forbes, and named 'Mother of the Year' by Working Mother magazine. She resides in Austin, Texas, with her husband and three children.