Empowering Partners to Sustainably, More Securely Retire Technology

Dell Technologies Asset Recovery Services enable partners across the globe to help their customers responsibly retire IT equipment.

As the global population continues to grow, with more people comes greater consumption of products, including electronics. This is contributing to concerns associated with e-waste, which has become one of the fastest-growing waste streams across the globe.

Adopting a circular economy is a critical business model for our collective future. Businesses can impact change by embracing an asset disposition strategy designed to help reduce and reuse e-waste with the goal of preventing it from going to a landfill, and by extending the useful life of products and materials.

Alarmed by the urgent e-waste crises, many companies already take sustainability seriously and are adopting circular strategies for IT. In fact, a recent Forrester study revealed 84 percent of respondents claimed reducing e-waste is a top priority for IT procurement decisions.

Offering convenient and simple solutions to retire legacy IT equipment is critical to this initiative. Dell Technologies Asset Recovery Services is just that – convenient and simple.

Currently available for resell through the channel across 36 locations, Dell-authorized solution providers are empowered to leverage Asset Recovery Services as their seamless end-to-end asset recovery solution. The services apply to any brand of laptop, desktop, server, peripheral or accessory and provide partners with a more secure, responsible way for their customers to retire legacy IT equipment.

Dell Asset Recovery Services benefit businesses of all sizes, require no unit minimums and can be used whether a business’ workforce is centralized or remote. Dell handles every logistical detail – from pickup to final reporting – and the entire process is managed digitally via the self-service TechDirect portal for real-time visibility and control.

Asset Recovery Services provide partners with:

    • Flexible options for managing customers with multiple permission levels, on-demand reports and secure value transfer
    • Access to real-time appraisals to estimate value in just a few clicks before ordering, with the ability to choose how and when to distribute value
    • Increased earning potential through rebates and tier revenue credit
    • The ability to address their own sustainability goals, and those of their customers, all while contributing to the greater circular economy

Through our collective takeback programs, Dell has recovered more than 2.6 billion pounds of used electronics globally since 2007. And, in the last year, we increased the percentage of products taken back for reuse or recycling by 26% (Dell Technologies’ FY22 ESG Report).

Dell is committed to creating technologies that drive positive outcomes for people and our planet. We still have a lot of work to do and set an ambitious goal to hold ourselves accountable as we work to further this mission: By 2030, for every product a customer buys, Dell will reuse or recycle an equivalent product. In addition, by 2030, 100% of our packaging and more than half of product content will be made from recycled or renewable material.

Our vast partner ecosystem is critical to achieving these goals. By joining forces with partners to help their customers easily return devices after use, we’re working together to help promote a more sustainable, responsible future.

To learn more about Asset Recovery Services for partners, visit the Partner Portal page.

Cheryl Cook

About the Author: Cheryl Cook

Senior Vice President at Dell Technologies, Cheryl Cook spearheads development and strategy for the Global Partner Marketing organization. Beyond her main global responsibilities for branding, partner program marketing, channel events, partner communications and MDF/BDF program investments and execution, Cheryl drives long-term partner marketing strategy, together with Global Alliances, OEM, and global and regional business teams. A vocal advocate for the partner community, Cheryl is a 20+ year partner veteran, known as an innovative, collaborative leader who creates compelling business solutions that accelerate partners’ success. Prior to her current role, Cheryl served as Vice President, Global Channels and Alliances, leading channel strategy for the company worldwide. Her responsibilities included setting Dell’s partner strategy company-wide, as well as developing and executing channel programs, training, certification, and global marketing programs that enabled partners to grow their business with Dell. Cheryl and her team contributed to the growth of Dell’s global channel business from 33% to over 40% of Dell’s total revenue. Prior to running Dell’s channel business, Cheryl served as Vice President of Enterprise Solutions, where she was responsible for the go-to-market strategy and execution for Dell storage, server, networking and related software businesses. Cheryl has more than 25 years of IT and high-tech experience. Before joining Dell in 2011, Cheryl was Senior Vice President at Nuance Communications managing sales across all lines of business. She also served as Senior Vice President at Sun Microsystems with global responsibility for $6B in enterprise solutions revenue. A contributor to Fortune Magazine’s 50 Most Powerful Women’s community, Cheryl is an active proponent of women in business and technology. Cheryl is the founder and executive sponsor of the Dell Technologies Women’s Partner Network, an initiative that supports and empowers our community of women partners. Cheryl also contributes to Dell’s Women in Action and Dell Women's Entrepreneur Network. Honored by CRN numerous times as one of the Power 100 Women of the Channel, 50 Most Influential Channel Chiefs and Top 100 Channel Sales Leaders, as well as Channel Partners Top Gun 51, Cheryl serves on the board of directors for ARC Document Solutions, is a member of Channel Focus Club 50 and holds a Bachelor of Science in Computer Science from the University of Florida.