Full-Circle Loyalty: Finding our purpose in serving you, our customers

Earlier this week, Australia’s CMO shared how our customer-centric approach helped us find our purpose and better serve you, our customers. We’re not shy about sharing our journey to provide you with the best experience possible.

Smiling people making music with Dell technologyWhile April may be International Customer Loyalty Month, the truth is, we do our best to honor you all year long. Every day we strive to help you easily connect with the products and services you want, – whether you’re purchasing for home or for work.

Your feedback is instrumental in helping us shape our products and solutions. And, you’re definitely not shy! Since we started our online community, Ideastorm, you’ve submitted over 20,833 ideas. And, we’ve incorporated more than 547+ of your suggestions into our products and solutions. Recently, Bobbi Dangerfield, who leads Dell’s Global Sales Operations, shared some tips on how we connect with our customers through social media, listening and engaging with you to earn your loyalty.

Such customer feedback also has been key to the success of programs like Dell Advantage Loyalty Rewards, where customers can receive perks including free 2nd day shipping, 5 percent cash back for return purchases and more. Thanks to your loyalty, Dell Advantage program members have earned millions in gift card rewards since we started the program last year.  Our Dell Advantage one millionth customer Michelle Wonderling had this to say about our program,

“I've been a Dell customer for many years and I'm excited for this great program that rewards my loyalty,” Michelle said. “Being a part of Dell’s Advantage Program is a great way for me to learn about new products and to save money. Best of all, it was free to sign up.”

And, we’re happy to report the industry is taking notice. At the 7th Annual Loyalty360 Awards ceremony during the Loyalty Expo conference, Dell was named the Bronze Winner for the ‘Best Use of Customer Insight or Voice of the Customer in Loyalty Marketing.’ This recognition from Loyalty360, The Loyalty Marketer’s Association, shines the spotlight on our heritage of listening to and engaging with customers.

Industry accolades aside, at the end of the day it is our desire to serve you that motivates us to deliver the products, solutions and over all experience you deserve. After all, as Michael likes to say, we’re “a company with big ears.”

About the Author: Christina Furtado