Future-Proof Storage Loyalty Program Expands with More Products and Streamlined Maintenance Pricing

Dell EMC has improved the Future-Proof Storage Loyalty Program with the addition of high end, unstructured and data protection storage products and straightforward support pricing.

Since Dell EMC announced the midrange products in the Future-Proof Storage Loyalty Program less than 30 days ago, the response has been everything we could have hoped for. The feedback has been tremendous because the program offers buyers a sense of security and confidence when making a purchase decision.

Customers, partners, and even competitors all appreciate the business and technology value embodied by the program. Yet the one common question has been, “When do other products join the program?”  So in keeping with the customer-first value of our culture code, Dell EMC answered by adding new products to the Future-Proof Storage Loyalty Program in the form of high-end, unstructured, and data protection storage products. And we bring the Clear Price Maintenance Framework for Storage Appliances, which we communicated to our ‘family’ at Dell EMC World last May, into the Future-Proof program.

This announcement adds Dell EMC VMAX All-Flash, XtremIO X2, Isilon, ECS (Elastic Cloud Storage) appliance, Data Domain and Integrated Data Protection Appliance (IDPA) to the list of products along with the midrange Dell EMC Unity and SC Series products in the Future-Proof Storage Loyalty Program.

Future-Proof is a customer program designed to provide investment protection with a set of world-class technology capabilities and programs that enable Dell EMC storage products to provide value for the entire lifetime of applications. The Future-Proof program is different from other offers because there is no additional cost in terms of product price and only a standard maintenance contract is required.

Each of the benefits above are tailored to match the unique capabilities of each of the products and the specific requirements of the products’ respective users. And Clear Price delivers fair, cost-effective and predictable support costs for storage appliances.

New Future-Proof Storage Loyalty Program highlights include:

  • Products in the program now all carry a 3-Year Satisfaction Guarantee.
  • Hardware Investment Protection has been a hallmark of Dell EMC primary storage products and is carried to VMAX All Flash, XtremIO X2, Isilon, Data Domain and IDPA in addition to Dell EMC Unity and SC Series.
  • The Clear Price Maintenance Framework for Storage Appliances (Clear Price) is available for all products except SC Series.
  • All-Flash products carry the 4:1 All-Flash Storage Efficiency Guarantee.
  • Never-Worry Data Migrations help users transition to new storage technologies, led by VMAX All Flash, Isilon, and ECS, in addition to Dell EMC Unity and SC Series.
  • All-Inclusive Software is provided for VMAX All Flash – shipping with its FX Package, XtremIO X2 and ECS, along with Dell EMC Unity and SC All-Flash products, to enable customers to get up and running with the software and licenses that come in the box.
  • Built-In Virtustream Storage Cloud benefit is available only with Dell EMC Unity.

As a user of Dell EMC storage, the Future-Proof Storage Loyalty Program delivers lower acquisition and support costs as products evolve and improve, simple technology transitions, and the peace of mind that customers get more than what they pay for – backed by written guarantees.

Simply put, Future-Proof is all about our customers and offering them what we believe is the best loyalty program in the industry.

Please visit DellEMC.com/Future-Proof to learn more, or consult a storage expert at Dell EMC or your favorite Dell EMC channel partner to see exactly how these benefits apply to you.


  1. Satisfaction Guarantee: Requires purchase of a 3-year ProSupport agreement. Compliance is based on product specifications. Any refund will be prorated.
  2. Hardware Investment Protection: Trade-In value determined based on market conditions at Dell EMC’s sole discretion.
  3. 4:1 Storage Efficiency Guarantee: Requires customer signature and purchase of ProSupport with Mission Critical.
  4. Never-Worry Migrations: Does not include data transfer services. Customer responsible for ensuring data is backed-up.
  5. Built-in Virtustream Storage Cloud: Benefit available only with Dell EMC Unity purchase; Free capacity is limited to 20% of purchased storage capacity.
  6. All-Inclusive Software: Includes select software needed to store and manage data.

TERMS AND CONDITIONS APPLY. Valid only on direct purchases or through participating Channel Partners who offer reciprocal program benefits to their customers. See your Dell EMC sales representative or Channel Partner for details.

Sam Grocott

About the Author: Sam Grocott

Sam Grocott is the Senior Vice President of Business Unit Marketing at Dell Technologies, which focuses on all infrastructure and client solutions and the associated services portfolio. BU Marketing also includes key GTM activities across the portfolio, including portfolio marketing, competitive intelligence, APEX, Edge, and Telecom marketing. Sam began his career with Isilon Systems in 2001, leading Product Management, and was responsible for helping bring to market Isilon’s first products in 2003. After EMC acquired Isilon in 2010, Sam led the marketing and product management team that delivered the industry-leading scale-out NAS offering. When Dell acquired EMC in 2016, Sam’s role expanded to include the entire Dell EMC Infrastructure Solutions portfolio for Marketing. This shift set into motion what resulted in the creation of Business Unit Marketing, representing the entire Dell Technologies portfolio.