Introducing New Greener, BFR/PVC-free Business Laptop and Desktop

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One of the key focus areas
for end-user computing is delivering great products with customer-inspired design.

As part of that design
standard, Dell continues to enhance its award-winning OptiPlex desktops and Latitude laptops.  We are now offering brominated flame retardant free (BFR-free) and polyvinyl chloride free (PVC-free) OptiPlex small form factor (SFF) and Latitude configurations
as we move toward full
elimination of those substances. The new systems also are delivered in
recyclable packaging.

The new OptiPlex 990 family (includes the mini-tower, desktop, small-form
factor and ultra-small form factor chassis) represents the most powerful, most
manageable and “greenest” commercial desktops we’ve ever offered.

As a quick side note, just
gave another member of the OptiPlex family, the
990 USFF (ultra small form factor), an “Editor’s Choice” award
, noting
its small/solid design and cool/quiet operation. 

Dell OptiPlex 990 USFF desktop

All newly launched OptiPlex
systems have a minimum of 10% post-consumer recycled plastic in their
enclosures, offer highly efficient power supply options and are shipped in
recyclable packaging. And now with the ability to configure the Dell OptiPlex 990
SFF as BFR/PVC-free in select countries, organizations can further reduce their
envi­ronmental impact.

In addition to representing
Dell’s most environmentally responsible commercial desktop offering, OptiPlex
990 SFF offers 2nd generation Intel processors, featuring business-class
control with Intel vPro remote management technology and full compatibility with
system management

Our Latitude
E6420 business notebook also offers a BFR/PVC free configuration and features a
mercury free LED display with arsenic-free display glass. Similar to the OptiPlex 990, the Latitude E6420
has a 5.0 Energy Star® rating, which means it uses energy-efficient power
supplies and has advanced power-management features enabled. This level of
efficiency helps organizations save energy and associated cost.

Latitude E6420

Additionally, the  Latitude E6420 offers  world-class design with durability based on
hard-wearing MIL-STD 810G tested Tri-Metal casing and is part of the most
secure family of notebooks we’ve ever offered with Dell Data Protection, Remote Data Delete and hard drive Free Fall Sensor.  The system features leading performance with
options of second-generation Intel quad core processing, discrete graphics and
multi-touch displays.

Reviews of the new Latitude
family, including the E6420, have been fantastic. Some highlights include the

  • PC Magazine noted the E6420 “has everything that an enterprise user is looking for in a
    business laptop.
  • LAPTOP Magazine said the system was “a great choice for business users.”
  • PC Word said the E6420 delivers “all
    the power you’d want in a business laptop plus outstanding battery life

Comments or questions on the
new line-up? Please let us know below.

Learn more about what is inside our products and what is not or join the conversation on Twitter @Dell4Good.

About the Author: Kirk Schell

Kirk Schell is senior vice president of Dell’s Commercial Client Product Group. In this role he is responsible for overseeing strategy, planning, launch and sustaining programs, brand and messaging for Dell Latitude commercial client products and Dell’s Internet of Things edge computing portfolio. Mr. Schell has held multiple leadership roles in his 18 year career at Dell. Previously, he led the Marketing organization for Dell’s Business Client Product Group and was responsible for product strategy, product planning and management, messaging and overall business performance of the Latitude, OptiPlex and Dell Precision brands. Before that role, he served in Shanghai, China as director of the Vostro Product Group for Dell’s Small and Medium Business (SMB) division. In that capacity he was responsible for the Vostro desktop and notebook product line and Emerging Market products in Dell’s portfolio of SMB products worldwide. Before joining Dell, Mr. Schell served as an officer in the United States Navy in the US Navy Nuclear Power Program. He also served as the United States Navy Liaison to Britannia Royal Naval College, Dartmouth in Devon, England. Mr. Schell holds a bachelor’s degree in mechanical engineering from Rensselaer Polytechnic Institute and an MBA from The University of Michigan. He now lives in Austin, Texas after repatriating in June 2010 from Shanghai, China and the Dell China Design Center.
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