Lights, Camera, and Dell Technologies

At Dell, we have a strong track record of working with studios to help explore new ways of immersive storytelling using technologies such as virtual reality (VR), augmented reality (AR) and artificial intelligence.

people sitting inside a movie theater Photo by Krists Luhaers on Unsplash

Today, we are thrilled to be part of an incredible new collaboration with Sony Pictures, Deloitte and Intel to help create Innovation Studios, a one of a kind immersive technology facility on the Sony Pictures Studios lot that will help storytellers around the world. Dell is proud to power the studio with Precision workstations, PowerEdge servers, Isilon storage, Alienware and much more to ensure artists have all the computing power they need to bring their creative visions to life.

Innovation Studios is a space designed to usher in a new era of filmmaking and visual effects by digitizing the real world. For example, a scene that takes place in New Delhi no longer needs to be shot in India. The entire experience can be digitally replicated in Innovation Studios by leveraging the latest in research and development from Sony Corporation and others in areas including volumetric video and customizable set scanning. This will allow new stories to be told that would never have had the chance using traditional filmmaking methods and budgets.

A creator needs access to the right tools to bring their vision to life – and Innovation Studios has chosen the best. Dell has been the technology provider of choice for filmmakers for many years, and is the only technology company with an end to end ecosystem to consume, create and power VR and AR. In fact, five out of the last seven Academy Award-winning movies for visual effects used Precision workstations to create the incredible on-film experiences. The technology transforming ghosts from imagination to reality in the re-imagined Ghostbusters, and the power behind every single frame of Spider-Man: Homecoming has been built on a Dell Precision workstation, rendered on a Dell EMC PowerEdge server and a good portion stored on Dell EMC storage.

Our dependable and scalable technology has not just been limited to film production either – Dell also has a strong track record in driving technology innovation to help customers tell their stories and communicate their ideas in innovative ways across a range of industries, from supporting the world’s first VR product launch for Jaguar’s I-PACE concept to working with Nike, Meta and Ultrahaptics to create a vison of the future of design.

Precision workstations drastically reduce creation times, provide easy playback and pre-visualization of content. In addition, this caliber of digital effects requires an incredible amount of back-end computing power, speed and storage. Dell EMC provides flexible, reliable, and easy-to-manage storage solutions that help media companies create, maintain and protect their most valuable digital media assets. With simplified management of storage, our customers can focus on what they do best: creating and delivering great media content.

We’re excited to be part of a collaboration leading the way to the future of AR, VR and mixed reality storytelling where key technologies are more accessible – we believe technology should foster creativity. We envision Innovation Studios as a place where the power of technology and the art of storytelling intersect and we cannot wait to see the amazing content that filmmakers and other creative professionals will unleash later this year.

About the Author: Rahul Tikoo

Rahul Tikoo is the Senior Vice President for Client Product Group. He is responsible for portfolio strategy, product management and overall business performance for all of Dell’s Commercial and Consumer PCs. In this role, he leads a team that is passionate about building the best products in the world and running the operational processes that ensure that Dell can continue to innovate, develop, and manage a product portfolio that delights customers. Rahul joined Dell in January 2013 to lead Precision Engineering and Architecture teams, bringing several industry leading & award-winning workstation products to market. After that he became Vice President and General Manager for Precision Workstations in the Product Group, delivering high performance computing solutions to creative professionals across a variety of industries. Rahul then led the Mobility team which included business strategy, product planning and marketing of Latitude and Education mobility notebooks. Before joining Dell, Rahul held a variety of leadership roles at Advanced Micro Devices Inc., a leading semiconductor company, leading Server Platform Development, Global Customer Support & Corporate Quality among many others. Rahul holds a Masters in Electrical Engineering from Michigan State University and is currently based out of Austin, Texas.