SXSW Show and Tell: End-to-End Technology Solutions from Dell

Each spring since 1987, Dell's hometown of Austin, TX, sees an influx of creative people – initially from the music industry, but now they are joined by others from education, interactive and film – as they meet and share ideas at the South by Southwest Conference and Festival (SXSW).

Michael Dell seated on stage at Dell WorldDuring this dawning of a new age at Dell and as we focus on returning to our entrepreneurial roots, more than ever we look forward to the opportunity SXSW brings us to connect with its visionary attendees. Among the many Dell activities this year, is an insightful panel on entrepreneurism led by our founder and CEO Michael Dell.

In his post announcing the news todayDirector of the SXSW Interactive Festival Hugh Forrest noted the "Texas-born entrepreneur has helped create the magnetic pull that continues to draw so much top talent to the city." And while that may be true, his discussion will highlight how our customers like  Carley Roney (co-founder and Chief Content Officer of XO Group, the parent company of TheKnot); Stephen Kaufer, (co-founder and CEO of TripAdvisor); and Jeff Housenbold (CEO of Shutterfly) have scaled their successful businesses around the world.

If you plan to be in Austin during SXSW this year, we invite you to join us for a variety of events throughout the festival.

SXSWedu Official Events:

Lunch & Learning Through Gaming

Date, time: 3/4, noon – 1:00 p.m.

Location: #DellVenue at Brush Square Park, 409 E 5th St

Details: David Conover, teacher at John B. Connally High School in Pflugerville ISD, and his students will demonstrate the games they created this semester and discuss how video games are advancing STEM in school using Dell technology. More details here.


Innovation in Teaching & Learning Think Tank 

Date, time: 3/5, 9:00 – 10:30 a.m.

Location: #DellVenue at Brush Square Park, 409 E 5th St

Details: Students and education thought leaders will come together for an Innovation in Teaching & Learning Think Tank, moderated by Alexis Glick, CEO of GENYOUth Foundation, to discuss the role students play in their education and how their voices can be empowered in conversations around education reform. More details here.


SXSW Interactive Official Events:

OMMA: Should Brands Be Part of the Real-Time Convo?

Date/time: 3/7, 11:00 a.m. – noon

Location: AT&T Conference Center, Salon ABCDE, 1900 University Ave        

Details: Bryan Jones, VP of Marketing, North America, will discuss the role of brands in real-time marketing.


Beginnings: A Panel About Entrepreneurism with Michael Dell

Date/time: 3/7, 3:30 – 4:30 p.m.

Location: Austin Convention Center

Details: Michael Dell will host a panel session featuring Jeffrey Housenbold, CEO of Shutterfly, Carley Roney, co-founder and Chief Content Officer of XO Group (The Knot) and Stephen Kaufer, founder of TripAdvisor, to discuss how they have grown their companies from start-ups to household names.


Pay It Forward to Women in Biz and Tech

Date, time: 3/8, 11:00 a.m. – 1:30 p.m.

Location: Driskill Hotel Citadel, 604 Brazos St

Details: Join DELL, XO Group, IEEE and Women Innovate Mobile (WIM) as we celebrate the innovation and contribution of women in business and technology. Carley Roney, Cofounder and Chief Content Officer, XO Group Inc., formerly The Knot Inc and Kelly Hoey, Co-Founder, Women Innovate Mobile will lead the conversation to focus on career support by stage (11:00 a.m.-12 p.m.) and support by industry or career path (12:30-1:30 p.m.) with a break for lunch (12:00 – 12:30 p.m.). Come enjoy delicious drinks and lunch on us while uncovering ways we can contribute to each other’s success.  


Not All Growth Is Created Equal: Scaling Your Biz

Date, time: 3/10, 3:30 – 4:30 p.m.

Location: Hilton Austin Downtown, Salon C, 500 E. 4th St

Details: Donna Boyer, Chief Product Officer, Blurb and Ingrid Vanderveldt, Entrepreneur-in-Residence, Dell, will share their insights on how to make your business grow and thrive.


Dell and NVIDIA Green Room

Date, time: 3/7 – 3/11, 10:00 a.m. – 6:00 p.m.

Location: InterContinental Stephen F Austin Hotel

Details: Stop by the Dell and NVIDIA Green Room in the historic InterContinental Stephen F. Austin Hotel to network with technology and film experts, see demos of the latest Dell Precision workstations powered by NVIDIA Quadro GPUs, including the Dell Precision M3800, designed and certified for film and video production workflows, or just relax and hang out with product experts from Dell and NVIDIA during daily happy hours!

***Note, entrance requires a SXSW Film badge


Other Dell Events:

Alienware Active Gamer Landing Tour

Date/time: 3/7, 7:00 – 11:00 p.m.

Location: The CTC Garden, 1102 E Cesar Chavez St, Austin, TX 78702

Details: The next generation of PC-gaming is already here. Come experience the Alienware x51, the high-performance PC-gaming system that brings a new world of gaming and multimedia from the comfort of your couch. Enjoy cocktails, dancing, live DJ and gaming tournament. RSVP here.

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.