New Group Look from LinkedIn, New LinkedIn Group from Dell

the world's largest professional network with over 70 million members, announced the roll out
of a new look for its Groups feature
Europe described it as a
"Facebook makeover."
But, Mashable noted
that with the new design "strong emphasis has been placed on starting

It's the
same emphasis we are placing on the launch of our first LinkedIn custom group,
providing business owners with a platform to network, discuss IT issues and
better understand how technology can help their businesses grow and thrive.
 We want to help connect business professionals with trusted Dell
contacts, while providing a forum for the exchange of knowledge, ideas and

Dell is
one of five companies to launch a custom LinkedIn group, but we're the first to
offer video content.   In addition to video, the new group offers
discussion threads, white papers and articles related to technologies such as
data storage, virtualization, systems management, mobility, security and cloud

The group
supports our global Take Your Own Path
campaign, which celebrates the Dell customer as a hero and features
entrepreneurial personalities such as Reid Hoffman,
co-founder and executive chairman of LinkedIn and Warren Brown,
attorney-turned-celebrity-baker and owner of CakeLove.  Each month, the
LinkedIn group will showcase inspiring video testimonial from Dell heroes
regarding how technology has helped them achieve success in business. 

enhancements we're already working on include the launch of related subgroups
focused on issues specific to audiences such as "women in business," C-level
executives and industry verticals. 

vision is to eventually have thousands of members worldwide engaging in
technology-oriented conversations with each other. 

Come join the group
and join in the technology discussions!

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.