Our Partner Promise: Together, We Stop at Nothing

Global Channel Chief Rola Dagher highlights the benefits of the 2021 Partner Program and shares her vision for the Channel.

Over the last year, the pace of digital transformation has quickened beyond what any of us could’ve predicted, with no sign of slowing.

Together with our partners, we’ve empowered customers to meet this rapid pace of change, from the edge to the data center, through distributed work and modern consumption, with cybersecurity, 5G infrastructure, digital experiences and data management. We’ve connected remote workforces, transformed the way teachers teach and students learn, and enabled heroic workers on the front lines.

At Dell Technologies, our mission is to drive human progress. We believe that technology should be a great equalizer, not an opportunity for division. And so as I assumed the role of Global Channel Chief in September 2020, my mission was to accelerate this momentum and continue to empower our partners to drive positive impact in our shared communities.

With that in mind, I am excited to announce our new Partner Program promise, which serves as the north star for how we engage with our partners: Together, We Stop at Nothing.

Put simply, our partners should know that when they work with Dell Technologies, they have our unwavering commitment to help them succeed. Every investment we’ve made this new Program year is designed to help our partners deliver customer outcomes faster and fuel robust growth.

And while we’ve made enhancements to our 2021 Partner Program, I want to emphasize that in a time of continued uncertainty for many businesses, our Program structure and our partners’ engagement with us will remain consistent. We are staying the course to support our partners as we always have, while investing in key focus areas to drive our joint success.

So, what’s new this Program year? We’ve focused on three key areas based on partner feedback:

  • Increased opportunity for new customer and line of business acquisition. We’ve simplified our New Business Incentive, and together with the new Power up program, there’s even more opportunity for partners to sell across the Dell Technologies portfolio and win new buyers.
  • Accelerated growth and profit potential with access to our holistic portfolio, including VMware. We’re providing Solution Provider partners¹ the choice to transact VMware licensing directly through the Dell Technologies Partner Program with an aligned base rebate.
  • A more streamlined and personalized end-to-end experience. This includes our new Incentives Center which gives partners a comprehensive view of all their program incentives in one place, as well as greater pricing transparency through the Solutions Configurator.

For more detail on specific investments and enhancements, please view our 2021 Partner Program Kickoff videos on our Partner Portal.

Thank you to all of our partners for being on this amazing journey with us. Technology may be the enabler, but our partners are the true transformers. As we enter into 2021, we’re prepared for whatever tomorrow brings, and we’re ready to seize tremendous growth opportunities with our incredible partner community. Because when we work together, we can achieve anything.

Together, We Stop at Nothing.

¹ Titanium & Platinum partners must be enrolled in VMware Partner Connect and have a direct purchasing contract with Dell. Rebate availability, terms and eligibility may vary based on location.

About the Author: Rola Dagher

Rola Dagher was previously Global Channel Chief for Dell Technologies.