PC Does Whaaat?!

In an unprecedented move, Dell, HP and Lenovo have joined forces with Intel and Microsoft to launch the “PC Does Whaaat?!” campaign – a joint advertising campaign that showcases the exciting innovation in today’s newest PCs.  

Why now? Think about it. We have Intel’s best processors ever, with Microsoft’s fastest growing OS Windows 10, and some of the thinnest, most innovative hardware designs ever built – like the XPS family we just launched last week.

Why partner with our competitors? While we may be fiercely competitive, we share common ground on one important thing: PCs are the most important engine of personal innovation today.

PCs power everything we do, and the reality is people want the same experience at work that they have at home: thin, light, beautiful systems with touch capabilities, high definition screens, and multiple modes for laptop or tablet use, all with great battery life.

Today, this is finally possible – we can provide employees what they want in a device without sacrificing the manageability and security IT requires. A great example is the new XPS 15, about which The Wall Street Journal trumpeted, “I’ve been testing the powerhouse XPS 15 for the last week and the trackpad navigation is the best I have seen on a Windows laptop in my decade of reviewing.”

If you are working on a three or four year old system – this is not your experience! And even though we’ve all brought to market awesome new devices with major technology advancements, some people still need convincing that it is time to upgrade their PC. 

There are hundreds of millions of outdated devices out there. What people don’t realize is that PCs today are light-years ahead of what they were just a few years ago – both in the experiences they offer and in added benefits like energy consumption.

On average a PC today uses about 40 percent less energy than a comparable product did four years ago. We did a math experiment – if you take 600M PCs in use today that are 3-4 years old and upgrade them, you could save 3.7M Kilowatts per hour in energy use and several billion dollars. That’s a lot of CO2 and money this group can save customers. 

So, we all came together because the time is now to show people what they are missing. With “PC Does Whaaat?!” we hope everyone sees that it’s time to take another look at what the PC can do:

  • Now you can get a 4K ultra HD display in a laptop and 2-in-1
  • Up to 1TB of storage in a device that weighs under 3 pounds
  • Two days of battery life (up to 18 hours)
  • Touch capability made popular by Windows that has forever changed how people will interact with their PC… 

Millions of people are limiting what they can do by using outdated PCs. And we hope this campaign encourages them to rethink what is possible.

What do you think is possible? Let us know.

About the Author: Karen Quintos

Karen Quintos is Dell’s first Chief Customer Officer (CCO), leading a global organization devoted to customer advocacy. Under Karen’s leadership, the CCO organization defines and develops Dell’s customer experience strategy and programs, with the goals of maximizing customer satisfaction, acquisition, retention and profitability. Karen is also responsible for Dell’s strategy and programs for Corporate Social Responsibility, Diversity & Inclusion and Entrepreneurship — business imperatives she is passionate about and that matter to our customers and team members around the world. Previously at Dell, Karen served as senior vice president and Chief Marketing Officer; vice president of Public Sector Marketing and North America Commercial; and she also held executive roles in services, support and supply chain management. Karen joined Dell in 2000 from Citigroup, where she was vice president of Global Operations and Technology. She spent 12 years with Merck in marketing, operations and supply chain leadership positions. Karen earned a master’s degree in marketing and international business from New York University, and a Bachelor of Science in supply chain management from Pennsylvania State University. She is on the board of Lennox International and Susan G. Komen for the Cure. She is also on the board of Penn State's Smeal College of Business, and a 2014 recipient of its highest honor, the Distinguished Alumni Award. Karen was listed among the most influential CMOs in the world by Forbes, and named 'Mother of the Year' by Working Mother magazine. She resides in Austin, Texas, with her husband and three children.