Power Trip Showcases the Future of Work

Today, it’s possible to work productively from anywhere, with the right tools and a strong Wi-Fi connection, and there’s no reason why we shouldn’t take advantage of that. At a time when competition is driving a need for higher productivity, allowing employees to work outside of the office — at a time and place where perhaps they’re more energized or inspired — makes good business sense.

Woman's hands typing on a Dell laptop with backlit keyboard

To demonstrate that there’s less and less of a need for us to remain seated at our cubicles from 9 a.m. to 5 p.m. Monday through Friday, Dell, Intel, Marie Claire and JetBlue are sponsoring a unique conference, 30,000 feet in the sky. The event, called Power Trip, will give attendees the opportunity to network and use Dell Latitude 2-in-1s on a flight from New York City to San Francisco, March 21-22.

The invite-only conference in the sky is for female entrepreneurs to gain inspiration from their impressive peers and test the Latitude’s battery life, performance and mobility. After Power Trip attendees land, they’ll have the chance to meet influencers.

“The goal of this event is to communicate the importance of technology when it comes to running a successful business,” said Allison Dew, vice president of client solutions marketing. “Dell understands that entrepreneurs live and breathe their business, and this laptop will allow them to be ‘Future Ready’ and keep running their business while on the go.”  

By 2020, 50 percent of the workforce will be millennials and Generation Z, who will bring new behaviors, new technologies and the expectation that mobility is the norm. This will be a global transformation, according to a report by PwC.

Perceptions of at-home workers are shifting, as 52 percent of employees surveyed believe that those working from home are just as productive or more productive than those in the office, according to Dell’s Evolving Workforce Study. Additionally, more than half of employees globally are using a personal device for work purposes or expect to do so in the future.

“This means that the ‘office’ isn’t defined by a desk within an employer’s walls — work gets done at home, in coffee shops and even on public transportation (this, of course, varies depending on the type of work you are doing),” Dew said. “This foreshadowing of a mobile and fluid workforce is the fundamental basis for the technological changes we are seeing worldwide in the workplace.”

Robin Raskin, founder and CEO of Living in Digital Times, sees this as positive.

“The lines have totally blurred, between work and home, to a large degree, for better or worse,” she said in the Dell report. “I think it’s for better because I think it makes you have a passion for your job.”

Small-business entrepreneurs as well as leaders at Fortune 500 organizations need to be prepared to adapt to the way the work gets done while addressing IT concerns over company-issued devices and employees’ personal equipment.

“Even though there are still security concerns, employers know that they are more likely to attract and retain top talent if they provide the best technology and workforce policies to support it,” Dew said. “What that does is unlock access to the best possible human capital, which in the end is the point.”

JJ Davis

About the Author: Jennifer "JJ" Davis

A seasoned leader with 20+ years of experience, JJ Davis oversees all aspects of Global Communications and Corporate Social Responsibility for Dell Technologies. In this role, she works closely with the Investor Relations and Government Affairs organizations to lead the corporate affairs strategy and foster alignment and advocacy across the diverse stakeholder landscape for the company. Her global team includes media relations, analyst relations, executive communications, team member communications, sales and partner communications, influencer relations, social media, direct giving and sustainability. She also founded the company’s marquee women’s program the Dell Women’s Entrepreneur Network in 2010 to support women entrepreneurs’ success worldwide. JJ started her public relations and public affairs career at the Arkansas Office of the Governor and has held various communications leadership roles for both corporations and agencies nationwide. A graduate of the University of Arkansas, JJ lives in Austin with her husband David, a third-generation entrepreneur, and three sons. She is active in her boys’ sports and the family foundation, The Aimee Melissa Davis Memorial Scholarship, supporting graduating seniors with Juvenile Diabetes. She is a member of the Arthur W. Page Society and a board member of the Dell Technologies Political Action Committee.