Put on Your Party Hat – The Future-Proof Loyalty Program is Turning 1

What a year!
Over the course of the last 12 months the Future-Proof Loyalty Program has matured into a comprehensive customer experience program spanning a rich set of IT infrastructure products including primary storage, unstructured storage, data protection and hyper-converged infrastructure.  The program’s benefit pillars include technical capabilities, financial options and support offerings, with an eye to a world where your customers desire peaceful coexistence between on-premises and off-premises infrastructure (i.e. hybrid/multi-cloud).

For us, the big news is the innovations we’ve encapsulated to support one of Dell Technologies’ three primary corporate goals – customer satisfaction¹.  We’ve been able to take a few powerful concepts – guaranteed satisfaction, investment protection, and timeless technology – and make them part of the purchase experience across the Dell EMC Infrastructure Systems Group’s (ISG’s) products.

For you, the big news is that the program now spans 13 product families, across three of our product lines, and offers nine pillars, many of which contain multiple features like our multi-faceted Cloud Consumption and Cloud Enabled pillars. So, how has our program evolved this year?  We listened to your suggestions and are proud to share the progress we have made:

¹Refer to the substantiations listed below.

What a difference a year can make – What started out as a way to make life simpler for users in a crowded midrange storage segment became a way to make almost everyone’s life simpler, and to enable IT infrastructure users to take advantage of the latest product technologies and financial innovations in a multi-cloud world.

“Dell EMC’s Future Proof Program allows the community to have a piece of mind for the lifecycle management of their infrastructure purchasing decisions. Being able to have an upfront understanding in place of the expectations on things such as data reduction services, maintenance support, data migrations, and trade in programs drives confidence throughout organizations that their IT vendor will be partnering with them for the long haul.” – Tech Data.

What this means for you?  

Through timeless technology and our continued commitment to provide investment protection, the Future-Proof Loyalty Program gives you the confidence to sell Dell EMC. Seize the opportunity to use this program to start new conversations, handle competitive objections and claims, drive strong customer loyalty and at the end of the day drive more revenue.

Want to learn more? Visit dellemc.com/future-proof and access the Dell EMC Future-Proof Loyalty Partner Overview to understand how to navigate the program and use the Dell EMC Future-Proof 1-Page Partner Guide to help guide your conversations. Knowledge Center

For further questions, contact futureproof@dell.com.

  • ¹Satisfaction Guarantee: Requires purchase of a 3-year ProSupport agreement. Compliance is based on product specifications. Any refund will be prorated.
  • Hardware Investment Protection: Trade-In value determined based on market conditions at Dell EMC’s sole discretion.
  • Storage Data Reduction Guarantees: Requires customer signature and purchase of ProSupport with Mission Critical.
  • Cloud Consumption: Dell EMC _exible consumption models enabled by Dell Financial Services (DFS).
  • Cloud Enabled: Dell EMC products leverage cloud services including mobility, protection, data services and control.

TERMS AND CONDITIONS APPLY. Valid only on direct purchases or through participating Channel Partners who offer reciprocal program benefits to their customers. See your Dell EMC sales representative or Channel Partner for details.

Caitlin Gordon

About the Author: Caitlin Gordon

Caitlin Gordon, Vice President of Multicloud Product Management for Dell Technologies and has been with the company since 2005 in various roles across product strategy and marketing. Caitlin has an MBA from Babson College and a Bachelor’s degree in MIS and Marketing from Villanova University. She spends her free time with her husband and two kids, watching Boston sports and keeping her Peloton streak alive.