Recycle Your Old Tech and We’ll Make It New Again

We tech enthusiasts love shiny objects. In fact, according to a 2012 study, U.S. households spend $1312 on average on consumer electronics each year. And if you’re like my tech-hoarding husband, you probably also have several less shiny objects collecting dust in your closet, desk drawer, and bed-side table. You just don’t know what to do with them.

You’re not alone. That’s why at Dell, we offer many options by which you can rid yourself or your business of old technology.  In the US one of the easiest options is free drop-off at Goodwill locations.

Through Dell Reconnect, a Dell and Goodwill partnership, you can recycle any brand of unwanted computer, in any condition, at more than 2,000 participating Goodwill locations in the U.S. And as of this month that now includes all of Massachusetts.

The part most people don’t know is that the e-waste we collect is recycled back into new Dell products– specifically Dell’s Optiplex desktops, All-in-Ones, and monitors. With a dash of upcycling magic, we turn those plastics from your old HP, Lenovo, or Apple into a new Dell.  To date, Dell Reconnect has collected more than 374 million pounds of computer electronics, but we need more to continue to power a circular economy for the IT industry.

November 15th is America Recycles Day. What better reason to stop by a participating Goodwill or learn about other technology recycling options. Don’t let your old tech be part of the 84 percent of e-waste generated that winds up in landfills or in e-waste dumps in the developing world. Let it be the 25 percent that gets to be shiny and new again!

About the Author: Carly Tatum

Carly Tatum is the Senior Director of ESG Impact and Engagement at Dell Technologies. Her team is responsible for taking action on Dell’s ESG priorities, applying the company’s full capabilities for the greatest impact for society. As part of that she oversees Dell’s philanthropic efforts, leads Dell’s ESG signature programs, strategic partnerships, community engagement and employee engagement. Prior to this role, she spent three years leading Public Affairs and Corporate PR and six years leading Social Impact Communications and Corporate Influencer Relations for the company. She has led a purpose-driven career with highlights including launching the company’s corporate activism strategy, shaping the company’s ESG 2030 goals, and building advocacy and engagement campaigns like the Circular Gold jewelry collection and NextWave plastic consortium to both build Dell’s reputation as an ethical company and community leader and drive real action in support of the planet.