Same Home Office, Brand New Perspective

In my first week back at Dell Technologies, I’m excited to have this opportunity to address the partner community. Please see my letter below.


I’m humbled and honored to begin a new chapter as Dell Technologies’ Global Channel Chief. What you’ve built here is nothing short of incredible – in FY20, you brought in $52B in orders revenue¹ and over 70,000 new and reactivated customers! If there’s one thing I know for sure, it’s that you’re on a roll. It’s my job to empower you to keep our collective momentum going.

The partner community has been close to my heart for the past two decades in my roles at Bell Canada, Dell and Cisco. I’m grateful to be entering this chapter with a number of trusted friends and colleagues by my side; relationships I’ve built while working to accelerate partner growth and deliver outstanding outcomes for our customers. At the same time, I’m meeting new teammates, building new partnerships, and admiring the incredible talent and support that surrounds me.

In the coming weeks, I’ll be making the rounds to meet with as many partners as possible. I plan to use this time to listen and learn from you. And as I’m constantly looking to improve your experience with us, we’re staying true to the Dell Technologies Partner Program mantra – Simple. Predictable. Profitable. Dell Technologies’ commitment to its partner community remains unchanged, from Michael to our Executive Leadership Team, and throughout our organization, we are all here to help you grow your business and be successful.

Technology is the enabler of everything we do, but it can’t be successful without YOU – our impactful transformers. There’s so much we can continue to accomplish together, and I can’t wait to get started. From my home office in Toronto, I’m looking forward to connecting with you and driving our mutual success!

¹This amount primarily represents orders attributable to the Dell Technologies Partner Program on a TTM basis through Q4FY20, and also includes an estimate of VMware orders attributable to VMware channel partners on a TTM basis through Q4FY20.

About the Author: Rola Dagher

Leadership is not simply a role that you fill; it is an action that you take each day. It is this philosophy that guides Dell Technologies’ Global Channel Chief, Rola Dagher. Over her career of more than two decades, Dagher has worked with some of the brightest minds in the technology industry while honing her natural leadership style. Dagher returns to Dell Technologies after leading as President of Cisco Canada for three years. Prior to this, she held various sales leadership roles at Dell and Bell Canada. While Dagher is a proven sales and channel champion, she will be the first to say that her success is a direct reflection of the dedication and drive of the entire sales organization. Dagher believes in diversity of thought and has made it her mission to empower, support, and foster diverse talent. Her commitment to empowering women is shown through her recognition as one of the 2020 Top 25 Women of Influence™, by WXN as one of Canada’s Most Powerful Women: Top 100™, and by Women in Communications and Technology (WCT) as the 2019 Woman of the Year. She was selected as one of RBC’s Top 25 Canadian Immigrant winners for 2019, was named the “Lady of the Cedar” by the Lebanese Embassy, and received a 2018 Leadership Award from the Lebanese Chamber Business of Commerce. In addition to her role at Dell Technologies, Dagher sits on the board of Cedars Cancer Foundation and is an advocate for pediatric and young adult cancer patients. She is a co-founder of the BlackNorth Initiative, an active member of the 30% Club, and sits on the Circle of Champions for the Toronto Region Immigrant Employment Council, promoting growth through diversity in the workplace. A champion of mental health, Dagher sits on the foundation board for the Centre of Addiction and Mental Health. She also sits on the advisory board for Catalyst, where she supports their work to accelerate progress for women in the workplace, and is a member of the Kids Help Phone board. As an active member of the Business Council of Canada and a member of the U.S.-Canada Innovation Partnership, Dagher helps shape policy around the workforce of the future and promotes the adoption and acceleration of emerging technologies, innovation, and research. Yet, through all of her accomplishments, Dagher firmly believes that no one achieves greatness in a silo. She believes that you have to “learn it, earn it, and return it,” and this process is one that she continues to work through at every stage of her career.