Six Women Honored in Dell’s Sixth Year on Women of Channel List

For the sixth consecutive year, Dell executives have been recognized by CRN as the top Women of the Channel for 2016.

CRN bestows the honor on female executives across vendor channel organizations, distributors and solution providers for their accomplishments over the past year, and the far-reaching impact they have on the technology industry going forward. This year, we’re delighted to announce that six Dell team members were honored on the Women of the Channel list, including two who also were named to Power 100 list which recognizes a select subset of the CRN Women of the Channel based on their rank, influence, channel-savvy, and exceptional achievements. Our “Women of the Channel” include:  

  • Cheryl Cook, Vice President, Global Channels & Alliances – This is Cheryl’s third year making this list, as well as being named one of the Power 100 executives. Throughout the last year, Cook has helped grow Dell's channel program to over 40% of our overall global revenue. In the last year, she has also introduced new incentives and rebates we that include new business incentives of up to 15% in some regions to reward partners who bring Dell into new accounts and/or additional product lines with current customers. 
  • Sheri Hedlund, Executive Director, Enterprise Solutions Channel Sales – This is Sheri’s first year making the list, as well as being named one of the Power 100 executives. Throughout the last year, Hedlund has focused on enabling Dell’s sales organization to maximize the scale and reach of their solution partners, enriching the Channel programs, and expanding Dell’s long term growth strategy.
  • Shawn Trotter, Executive Sales Director – This is Shawn’s first year making the list. Throughout the last year, Trotter staffed an extraordinary team of channel sales professionals spanning three US regions who are relentless champions for their partners. She also participated in two internal committees to drive improved partner experience including both internal Dell employees and channel partners.
  • Beth Villalpando, Director, NA, Distribution Marketing – This is Beth’s second year making the list. Throughout the last year, Villalpando has helped the continued growth of Dell’s distribution business and has provided a tremendous opportunity for distribution partners to utilize their expertise and knowledge to sell Dell end-to-end solutions to their resellers.
  • Heather Wilcox, Channel Marketing Director – This is Wilcox’s fourth year making the list. Throughout the last year, Wilcox has helped deliver double digit growth by expanding Dell’s commercial channel footprint for Dell Client Solutions. She also made enhancements to existing strategic channel programs to ensure Dell’s rugged and precision product lines are part of the initiatives to drive partner growth.
  • Mary Catherine Wilson, Director Americas Channel Marketing & Channel – This is MC’s seventh year making the list, as well as being named one of the Power 100 executives. Throughout the last year, under Wilson’s leadership, PartnerDirect invested significantly in a new Premier Plus program and provided new incentives to our Premier and Preferred partners. She also helped launched new tools that enable curated sales content on mobile devices, upgrades to lead management, and MDF and rebates that displays up to date financial goals and attainments.

At Dell, we’re deeply committed to increasing the number of women in technology-focused roles, and we’re working hard to expand opportunities for women across the IT industry. Dell is proud to invest in initiatives such as Dell Women’s Entrepreneur Network, which connects female entrepreneurs across the globe with networks, sources of capital, knowledge and technology, giving them the power to do more.

In April, Cheryl Cook was honored with an invite to moderate a panel at the DWEN Research Symposium in New York to discuss the critical needs, drivers and requirements that enable women entrepreneurs to be successful. The Symposium brought together leading women entrepreneurs, experts, thought leaders and policy makers to explore how to better help women create scalable, enduring businesses in future-ready economies. Cheryl’s panel focused on where change is happening for women entrepreneurs, the challenges that women entrepreneurs can face and discussed the best practices for success.

The women at Dell and Dell’s channel partner companies have certainly been busy doing great work this past year and we’d like to congratulate all of these outstanding women for their contributions to the technology industry!

About the Author: Jim Defoe