The Director of Maleficent Wants Your Help for His Next Movie

All that time you’ve spent doodling in class or staff meetings has not been wasted. In fact, a 2009 study by a psychology professor at the University of Plymouth in England implies it actually benefits attention and memory.

And, it could now help two-time Oscar-winner Robert Stromberg finish his latest project, “What Lives Inside,” when you submit your concept for a fantastical creature. It can be a pencil sketch, crayon drawing, stick figure, painting or whatever medium inspires your creativity.

Simply upload a sketch from your computer, or submit it by posting it on Twitter or Instagram with #WhatLivesInside. The winning drawings will be handpicked by Stromberg to appear in the film.

Need inspiration? Here’s a behind-the-scenes look at what is already underway:

My favorite part about Dell partnering with Intel and Stromberg on this creative concept, is that it is more than our sponsorship, but also our technology that will bring this collaborative movie to life.

“Eat your heart out Apple: Dell tablet to film Hollywood movie,” Rob Enderle wrote. “I don’t mean the tablet will be used in the film, I mean it will be used as the camera to create the movie.”

Yes, our new Dell Venue 8 7000 with Intel’s RealSense technology which began shipping at the beginning of this year is not only making an appearance in the movie, but along with our Precision M3800 workstation, it is also being used to make the movie.

“Bringing this project to life has been a herculean effort by many different teams and it represents something new for Dell,” said Marissa Tarlton, executive director, Consumer Marketing here at Dell.

One employee noted on Marissa’s internal Dell blog post that this type of user generated content projects can spark a controversy — like when one offended artist’s email went viral last year. But, since the days I was a grade school student submitting artwork in poster design contests and writing in essay contests, crowdsourcing has been a tried and true method for many amateur (and professional) creative people to get noticed. One designer/blogger calls repeated submission “the spec addiction.”

We think partnering with “Inside Films” – the longest-running branded content series – helps ensure that, as Forward Geek put it, we do this right. So, if bragging rights that a creature you created gets featured in a movie is something that interests you, start sketching today!

Better move fast, though. The deadline for entry is March 9, and the movie will premier March 25, 2015, exclusively on hulu.

The cast, including Colin Hanks and J.K. Simmons, has a bit of parting advice that might help:

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.