There’s Still Life in Second Life

On April 26, I had the privilege to speak at the vBusiness Expo in Second Life. The goal of the event was to provide a forum for discussion of virtual business and education issues actually within a virtual environment. No travel necessary. No hotel expenses or per diems. Just easy access to experts for anyone interested in using virtual environments as a platform for business.

I use the term experts not really to refer to myself, but to all the Ph.D.s, analysts and corporate directors that filled the list of speakers. Corporate representatives included: Senior Director of eBusiness for Kelley Services David Fenech; IBM’s Global Director for 3D Internet and Virtual Business Sandra Kearney; and, Fiona Gallagher who works in the global brand and advertising group of Sun Microsystems. I found myself sandwiched in the program listing of speakers between Larry Johnson, Ph.D. who is chief executive officer of the New Media Consortium and Mark Bell a Ph.D. student in the Indiana University Telecommunications department. These great academic minds were joined by Chris Collins an IT Analyst at the UCit Instructional & Research Computing department at the University of Cincinnati (better known to many of us in Second Life as Fleep Tuque) and Sarah “Intellagirl” Robbins a Ph.D. candidate at Ball State University, Muncie Indiana. There were also representatives from the non-profit sector like Barry Joseph of Global Kids, and a bevy of lawyers to talk about legal issues involving virtual worlds such as intellectual property.

I tout the diverse group of speakers and panelist because I think it illustrates the breadth of opportunities that exist in virtual world environments. From business to education to philanthropy, everyone can benefit from the ability to cross geographies and bring people together in an immersive environment. This type of conference is a great way to illustrate that.

Virtual TV magazine "LIFE 4-U" reported on the event (including a couple of shots of myself/Pyrrha Dell during my talk). And, here’s a still shot to give you an idea of what the event looked like:

Pyrrha Dell in Second Life

If you’re interested in my own presentation about what Dell has done in Second Life, what we’ve learned and where we are looking to go, you can view the slides online. In addition, Caleb Booker is working to post audio recordings and slides from all the presenters online soon. I’ll update this post with a link as soon as I get it.

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.