Generative AI (GenAI) is a groundbreaking innovation. It automates workflows, enables real-time language translations and brings ideas to life. For Samsung SDS, a global leader in IT services, integrating GenAI into daily life has been a key mission. Their goal is bigger than just creating AI tools, though. Samsung SDS, through their “AI Life” vision, aims to weave AI into the fabric of modern living, improving how people work and live.
Building the AI Factory with Dell Technologies
At the heart of Samsung SDS’s GenAI success lies its AI factory. Designed and built collaboratively with Dell Technologies, this infrastructure powers cutting-edge innovation. Equipped with Dell PowerEdge XE-series servers featuring NVIDIA H100 Tensor Core GPUs, Dell PowerScale F900 and A300 scalable storage, and high-performance NVIDIA InfiniBand networks, this ecosystem excels at handling large language models (LLMs) and data-heavy workloads.
Scott Koo, Corporate EVP of the Cloud Service Business Division at Samsung SDS, highlights the critical role of this partnership. “GenAI is a fast-moving target that’s always changing,” says Koo. “The great relationship we have with Dell Technologies is essential for evolving our GenAI environments every day.”
Elevating Everyday Business with GenAI Solutions
Using the solid infrastructure of its AI factory, Samsung SDS launched two flagship tools — Brity Copilot and FabriX. These tools aim to transform business operations in meaningful ways. Brity Copilot improves corporate workflows by assisting with tasks like scheduling meetings, transcribing discussions and drafting minutes. Meanwhile, FabriX seamlessly connects existing IT systems with GenAI tools in a secure, scalable manner.
Additionally, Samsung SDS has made significant strides in improving model accuracy. By using retrieval-augmented generation (RAG), which feeds domain-specific data into LLMs, accuracy levels have jumped from 80% to 98%. This breakthrough results in a better understanding of user input, leading to more reliable and efficient outcomes.
“When customers connect their applications and data to our AI factory, their GenAI services can achieve up to 98% accuracy,” Koo explains.
The application of these tools extends beyond office environments. For instance, an international airport uses Samsung SDS’s GenAI services to automate routine processes and enable real-time multilingual communication, ensuring smoother operations.
The Impact of AI on Samsung SDS’s Workforce
Internally, Samsung SDS has seen dramatic productivity gains through GenAI tools. Employees now spend 75% less time creating meeting minutes and 66% less time drafting emails. This allows teams to direct their energy toward more high-value tasks.
“We’re seeing up to 70% improvements in efficiency,” notes Koo. “The variance depends on individual roles and how they use GenAI services.”
These advancements don’t just improve performance metrics. They enhance the day-to-day experiences of employees across the organization, making their work both easier and more rewarding.
Looking Ahead
Partnering with Dell Technologies has been highly instrumental in Samsung SDS’s ability to rapidly and effectively innovate. The infrastructure provided by Dell Technologies — from PowerEdge XE-series servers to scalable PowerScale storage solutions — ensures Samsung SDS can meet evolving market demands with speed and precision.
“With Dell Technologies, we get a partner that helps us tune and harmonize our entire stack of servers, storage, and networking to achieve market-leading AI performance, and it delivers what we need on time to support customers’ environments.” says Koo.
Samsung SDS continues to redefine possibilities with Generative AI, paving the way for broader adoption of AI-driven solutions across industries. By advancing hyperautomation and creating scalable, secure models for businesses, the company is unlocking new potential for efficiency, innovation, and collaboration.
“With Dell Technologies, we get the environments to empower people with AI so they can do more,” says Koo.
Learn more about the Dell Technologies + Samsung SDS partnership here.
