What Lives Inside Now Lives Outside Hulu

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There’s a holiday weekend coming up in the U.S., but you won’t need the extra day off to watch all four episodes of What Lives Inside, now available on Inside Films.

Originally released exclusively on Hulu, this social movie is a joint effort of Dell and Intel, but truly the creation of Oscar-winning director Robert Stromberg. Intel has worked with other partners on similar social films, but AdAge said “this may be the most inspiring yet.”

"The story has become a very personal journey for me," said Stromberg. "As a working father in Hollywood, I can relate to the father’s struggles in the movie, which made me very passionate about how the characters evolved.”

But is creating work for a brand like Dell different from other film endeavors? Stromberg discussed that with PJ Pereira.

“I approach it the same. The same creativity goes into it, and thought patterns and approach,” Stromberg said. “You’re not overtly shoving the product in the audience’s face. You’re letting them see how it interacts with somebody’s everyday life in a good way.”

The product he used in this film is our Dell Venue 8 7000 tablet.

As you watch Colin Hanks’ character change the color of a butterfly using his tablet, you might think that is just movie magic. But, everything the tablet does in the film is real; there were no special effects used to enhance the product, meaning you have the ability to do the same things Taylor does in “What Lives Inside” if you have this tablet.

"This film provides an engaging and unique way to showcase the capabilities of the Intel RealSense technology through the Dell Venue 8 7000 series," said Doug Parker, vice president of Intel Partner Marketing.

What Lives Inside is set in a surreal world of fantastical creatures – 144 of which were selected from more than 6000 submissions – that are brought to life through the Dell Precision workstation-generated effects of MPC. In this video, they’ve broken down the VFX work to show how the collaboration between MPC LA, Pereira & O’Dell and Stromberg worked:

Hopefully, this movie will not only entertain, but also inspire the creativity of viewers. If so, here’s some advice from Hanks on moving forward:

“You can talk yourself out of any number of great ideas because you don’t think it’s going to turn out well, or you’re not sure how it will be interpreted or if people will like it," said Hanks. "But at the end of the day, what really matters is are you excited while you’re making it, you’re excited while you’re doing it.”

So, I encourage you to go watch the movie – you may get a bit verklemt like I did, but you can also be inspired to go create something fantastical of your own!

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.
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