You, Too, Can Learn More from Dell’s Annual Industry Analyst Conference

Attendees at Dell Annual Analyst Conference 2013 look at Dell productsForrester analyst Dane Anderson is one of more than a hundred industry analysts attending our fourth Dell Annual Industry Analyst Conference on May 29-30, 2014, here in Austin, TX. As he prepared to travel this direction from Asia, he posted on his blog Monday about a conversation he had earlier this year with Michael Dell:

“Throughout my career as an industry analyst, I tracked the global PC giants as they clumsily tried to match Dell’s direct model in the ’90s and saw the company emerge as a multibillion-dollar IT industry juggernaut in the ’00s; most recently, I’ve watched with interest as the company went private. Like Michael (and me), Dell has undoubtedly passed through its youth and is now looking to embark on a new course that can leverage everything it has learned to this point through middle age. Something has indeed been lost, but much has also been gained,” he wrote.

This week’s conference offers Dane and other analysts the opportunity learn more about what has been gained by providing access to engage with our customers, partners and senior executives. You can follow the conversations online, as well. To keep up in real-time just follow #DAAC on Twitter. And as each day wraps up, we’ll post recaps on Storify.

To get an idea of what’s likely to be discussed, you can hear attendees’ impressions from last year’s conference in this video directed at enterprise customers and industry followers:

If you’re an industry analyst and need more information, please contact one of our Analyst Relations team members.

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.