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Waste as a resource
Finding raw materials in the most unlikely places.
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A key part of our circular design approach is to engineer waste out of our product lifecycles and to recycle materials back in. But we also look further afield to find ways to transform waste back into valuable raw materials.
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OCEAN PLASTICS
Helping turn the tide on ocean plastics
Did you know that 8 million tons of plastics end up in our oceans every year and that by 2050, plastics may outnumber fish in the sea?
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Reclaimed Carbon Fiber
Reclaimed carbon fiber takes laptops to new heights
Carbon fiber’s strength, rigidity and low weight make it ideal for the aerospace industry. But their processes create waste that normally cannot be reused, leaving material that would be thrown away. Working with our suppliers, we identified an opportunity to reclaim this carbon fiber as a raw material and recycle it into our laptops.
We work with aerospace manufacturers to take off-spec, excess or scrap carbon fiber, chop and pelletize it, then compound it with plastic resin and mold it into components that make laptops stronger, lighter and thinner. The material is also very recyclable.
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