Emirates NBD
CUSTOMER STORIES Harnessing digital innovation to conquer data challenges and elevate banking excellence

Customer - Emirates NBD
Industry - Finance & Insurance
Location - United Arab Emirates
Vision
Emirates NBD needed to replace its aging infrastructure so it could continue on its digital innovation journey and provide best-in-class customer services.
Solution
The company modernized its data center with Dell PowerMax and Dell ECS storage and implemented Dell PowerProtect DD series appliances and PowerProtect Cyber Recovery with CyberSense to safeguard its digital assets.
Impact
On its new data center infrastructure, Emirates NBD runs its enterprise and big data workloads with extremely high processing speeds, which directly benefits customer services. It also greatly enhanced the security, scalability and sustainability of its systems and services.
"PowerMax very much runs the bank. It’s reliable, it’s flexible, it’s very fast."
Ali Rey, Group Head of Technology Platforms, Emirates NBD

Empowering Dubai's leading bank with modern infrastructure
Business Results
30% decrease in data center costs by using PowerMax.
50% faster processing speeds, reducing data response to up to 1 millisecond.
70–80% reduction in energy consumption from a smaller footprint.
80% boost in workload efficiency on Dell ECS cloud tier.
How Emirates NBD leveraged Dell Technologies
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Dell PowerMax
Dell PowerMax supports demanding enterprise applications with superior performance and scalability.
Dell ECS Enterprise Object Storage
Dell ECS offers unmatched scalability, performance, resilience and economics.
PowerProtect DD Appliances
PowerProtect appliances are the industry-leading choice for protecting and managing data.
PowerProtect Cyber Recovery
PowerProtect Cyber Recovery protects critical data against sophisticated threats like ransomware.