Elevate the HDR experience even higher with Active HDR which optimizes content scene-by-scene. Brights looks brighter, darks look darker and every image looks richer. For the most content choices, Active HDR even supports backward-compatible HLG. See a more accurate, natural picture with advanced color mapping. True Color Accuracy automatically corrects color distortions for vibrant, lifelike color. The IPS technology in LG TV uses in-plane switching to deliver rich colors and a strong contrast ratio that remain consistent at wide viewing angles. With the IPS technology, any seat becomes the best in the house. webOS brings together all of the most popular streaming video apps, including Netflix, brought to life in 4K, HDR or enhanced with HDR Effect.