The zoom power of the Coolpix P900 is nothing short of spectacular. This is an optical zoom - more than any Nikon Coolpix yet. Advanced shooters will appreciate the outstanding image quality and DSLR styling - a sure grip, a swiveling Vari-angle display, a high-resolution Electronic Viewfinder that turns on automatically when lifted to your eye, even a PSAM mode control dial. Those who simply want great photos and Full HD videos without any fuss will appreciate the point-and-shoot ease and long battery life - up to 360 shots per charge! And everyone will appreciate the built-in Wi-Fi and Near Field Communication technology (NFC) connectivity which wirelessly connects the Coolpix P900 to a compatible smartphone or tablet for instant photo sharing and remote camera control. Change the way you see, capture and share the world.