CookiesDell web sites use Dell and third party "cookies" to enable you to sign in to our services and to help personalize your online experience. A cookie is a tiny piece of text asking permission to be placed on your computer's hard drive. If you agree, then your browser adds the text in a small file.
- We may use cookie data to analyze in aggregate what viewers or purchasers of a particular product are likely to also want to view or purchase and deliver recommendations to users based on these collective trends;
- We may use cookie data gathered from Dell.com or from your selection of a Dell-paid search link to serve a particular banner ad to you on Dell.com or on a third party site;
- We may use cookie data gathered from Dell.com to redirect users who have selected Dell's website from a search page to a landing page on Dell.com that reflects their recent visit to Dell.com and/or their customer history;
- We may use cookie data, including online cart history to serve you personalized ads on Dell.com or on a third party site; or
- We may use cookie data, including information on prior purchases and customer history to modify future ads served on Dell.com or on a third party site.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you would still be able to visit Dell.ca and other Dell websites, but you may not be able to sign in or use other interactive features of Dell web sites and services that depend on cookies.
How We Use Web Beacons
Dell or third parties with whom we have contracted or sub contracted, may use web beacons on our web site, in our emails, in our advertisements on other web sites, or in our advertisements in others' emails. Similarly, third parties whose content or ads appear at Dell.com, or whose emails Dell.com sends to our users, may also place web beacons in their ads or emails for purposes of measuring the effectiveness of the content, ads, or email.
A web beacon is an electronic image that can be used to recognize a cookie on your computer when you view a web page or email. Web beacons help us measure the effectiveness of our web site and our advertising in various ways. For example, web beacons may count the number of individuals who visit our web site from a particular advertisement or who make a purchase from our web site after viewing a particular advertisement, or they may tell us when a web page is viewed and provide a description of the page where the web beacon is placed. Web beacons may also measure the effectiveness of our email campaigns, by counting the number of individuals who open or act upon an email message, determining when an email message is opened, and determining how many times an email message is forwarded.
The information we collect through web beacons may include some limited personal information, and web beacons allow us to recognize users by accessing Dell cookies. We may also combine the information that we collect through web beacons with other Personal Information that we have collected from you, such as contact information and shopping preferences, such as your email address and that you viewed laptops. We use all of this information to better tailor our marketing to you, such as showing you ads on Dell.com or Dell.ca and on third party sites based on what pages you viewed during your visit to Dell websites. We may use this information for other purposes, such as to enable you to save a shopping cart, to customize content on our web site, or for internal research.
We may allow third parties to compile information or aggregated statistics from the use of web beacons on Dell.com by Dell, its agents, or others to enable such third parties to determine the effectiveness of online marketing and to allow such third parties to develop statistics on how often clicking on an advertisement results in a purchase or other action on the advertiser's site. Aggregate information is anonymous and may include demographic and usage information.
You can make some web beacons unusable by rejecting cookies.
Ads and Emails
Dell and our partners may use information about your visit to this and other websites. The information could include pages you visit, the items you view or place in your shopping cart, or your responses to our ads and emails. This information allows us to make the Dell ads you see more relevant to you. This is referred to as interest-based advertising. For example, if you recently looked at laptops online, you may be more likely to see an advertisement regarding a Dell laptop. For this purpose, Dell has selected partners who are members of self-regulatory associations such as, the Internet Advertising Bureau (IAB), the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA) and the Digital Advertising Alliance Canada (DAAC).
To enable you to opt-out of interest-based advertising delivered by partners working with Dell, or to customise your experience on Dell websites, please visit Dell’s Manage Cookies. If you opt-out, you may still see Dell ads on Dell websites and other websites, but those ads will not be customized to you by Dell or our partners.
Please note that if you clear your cookies, or if you use a different browser or device, you may need to reset your opt-out selections.
You may learn more about interest-based advertising by visiting these links:
- Digital Advertising Alliance (DAA) – http://www.aboutads.info/choices/
- Digital Advertising Alliance Canada (DAAC) – http://youradchoices.ca/choices
If you wish to update or remove your email or other contact preferences for Marketing
Communications that Dell sends you, please click here.
If you have questions, please contact us at privacy@Dell.com.