Retail industry solutions

The connected consumer

As consumers take more control of the shopping process and drive new retail business models, retailers must adapt to changing market forces. This requires shifting from a push-based model to one that is customer-centric, experience-driven and seamless across all channels.

Technology is essential in simplifying operations and helping retailers gain valuable customer insights while delivering a compelling shopping experience.

Dell can help you build a next-generation retail experience by creating a customer-centric organization that develops unique customer insights, deepens customer engagements and creates an efficient operation across the enterprise.

Retail solutions brochure

From the back office to storefront, Dell retail solutions help you better serve customers, reduce costs and secure your investments.