Cookies and Web BeaconsWhat is a Cookie?
Targeted Display Advertising
Other cookies collect information about how you use websites, which pages you go to most, from which site you came, as well as what services you used or products you purchased. This helps us to improve our websites and make them easier for you to use.
Targeted Marketing by Dell
We and our partners may send you customised communications, based on your previous activities and your visits to Dell websites.
When you click on some links in communications you receive, our trusted partner may place a cookie on your browser. This cookie is then used to gather information about the products and services you view and purchase on Dell websites. It may also be used to provide more relevant communications to you in the future. Cookies placed by our trusted partners help us to measure the effectiveness of our interactions with you. You may choose to unsubscribe from our communications at any time by clicking on the link provided in every communication you receive.
How Dell Uses Web Beacons
A web beacon is an electronic image that can be used to recognise a cookie on your device when you view a web page or email. Web beacons help us measure the effectiveness of our website and our advertising. For example, web beacons may count the number of visitors to our website from a particular advertisement, or visitors who make a purchase from our website after viewing a particular communication. They may tell us when a web page is viewed and provide a description of the page where the web beacon is placed. Web beacons may measure the effectiveness of our communications, by counting the number of individuals who open or act upon a message. The web beacon will capture information about when a message is opened and how many times a message is forwarded.
Dell, or our trusted partners, may use web beacons on our websites, in our communications, in our advertisements on other websites, or in our advertisements in others' marketing. Similarly, third parties whose content or ads appear on Dell websites may also place web beacons in their ads or communications to measure how effective they are.
Web beacons allow us to recognise users by accessing Dell cookies. We may combine the information that we collect through web beacons with other information we have collected from you. We use all of this information to better tailor our interactions with you.
You can make some web beacons unusable by rejecting cookies.
How do I choose whether to receive cookies or not?
You can make choices about receiving cookies by using our cookie tool.
Alternatively, your browser settings should allow you to delete and/or disable website cookies. You may change your browser settings to notify you each time a website wants to place a cookie on your device. This lets you choose whether to accept or decline cookies from that website. Each browser will have its own way of giving you this option (for example, depending on whether you are using Microsoft Internet Explorer, Mozilla Firefox, Safari, Google Chrome or other browser), so please consult your browser's "help" menu for further details.
If you choose to disable cookies, you may find the website does not work in the same way. You may find that disabling or rejecting cookies may prevent you from using certain parts of the sites.
Some cookies are necessary to record and respect the choices you have made in regard to not being contacted or to not have other types of cookies added to your device.
If you delete cookies from your computer, the cookie used to recognise your choice will also be deleted requiring you to make your preference selection again.
Changes to Our Cookie Statement
If you would like to contact us regarding our cookie statement, please email us at email@example.com.
Cookie Statement Effective Date: 14th April 2014
Ads and Emails
Dell and our partners may use information about your visit to this and other websites. The information could include pages you visit, the items you view or place in your shopping cart, or your responses to our ads and emails. This information allows us to make the Dell ads you see more relevant to you. This is referred to as interest-based advertising. For example, if you recently looked at laptops online, you may be more likely to see an advertisement regarding a Dell laptop. For this purpose, Dell has selected partners who are members of self-regulatory associations such as the Internet Advertising Bureau (IAB), the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).
To enable you to opt-out of interest-based advertising delivered by partners working with Dell, or to customise your experience on Dell websites, please visit Dell’s Manage Cookies. If you opt-out, you may still see Dell ads on Dell websites and other websites, but those ads will not be customized to you by Dell or our partners.
If you have questions, please contact us at privacy@Dell.com.