Distribution industry honors Dell for outstanding sales growth in the EMEA region

Dell, today announced that it has received a GOLD EMEA Rising Star award from the Global Technology Distribution Council (GTDC). The Rising Star Awards recognize technology companies with exceptional sales growth through European distributors over the past year. This year’s awards were presented during an evening dinner event last night at the 2016 GTDC Summit EMEA conference at the Grand Hotel Huis ter Duin.

Dell was among only 15 overall winners chosen from hundreds of manufacturers and publishers who rely on distributors to meet the product and service requirements of technology solution providers in the EMEA region. Gold, Silver and Bronze Rising Star Award winners were selected in four revenue categories and overall software business, respectively, with each category winner based on sales growth over the past year, as tracked by the CONTEXT SalesWatch Distribution Panel.

“We are thrilled to be recognized for the Rising Star award for the second year in a row”, says Michael Collins, vice president, Strategy and Channel, Dell EMEA. “Distribution plays a key role in our business strategy. Not only does it provide us with access to more of the market through the many available resellers, it has also been the fastest growing part of our business over the last 12 months. This accolade positions us as the strongest growth vendor, in the largest revenue category and highlights our ongoing commitment to our distributors and channel partners.

“With our T2 loyalty program for resellers we aim not only to make it easier and more rewarding to work with Dell, but to further accelerate this growth both now and in the future.”

Rising Star Awards Methodology
To be eligible for a Rising Star award, vendors must have sold corresponding products through GTDC members for at least one year. Selections for Gold, Silver and Bronze winners in each revenue category are based on CONTEXT SalesWatch data from April 2015 – March 2016.

“This year’s winners span a broad range of product categories – our most diverse yet -- representing today’s most progressive and innovative market segments,” commented Tim Curran, GTDC CEO. “It’s impressive to see so many winners focused on the hottest trends, from cloud, mobility and Big Data to security, virtualization and hyper-converged infrastructure, for example. The growth of these companies showcases the value and impact of distribution partnerships throughout the EMEA region.”

About Dell

Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.co.uk. Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.


Headquartered in London with over 200 staff in 15 countries, CONTEXT specialises in tracking technology sales and pricing across the globe. Supported by the largest Distribution Channel Sales Database in the world, CONTEXT tracks Channel sales in most countries across EMEA where we are official data partners with all members of the Global Technology Distribution Council (GTDC). CONTEXT reports and services enable our customers to assess their business operations in the light of actual sell out figures, and make business critical decisions based on hard data. Follow us on Twitter: @contextworld.com or visit our website: www.contextworld.com

About The Global Technology Distribution Council

The Global Technology Distribution Council is the industry consortium representing the world's leading tech distributors. GTDC members drive more than $130 billion in annual worldwide sales of products, services and solutions through diverse business channels. GTDC conferences support the development and expansion of strategic supply-chain partnerships that continually address the fast-changing marketplace needs of vendors, end customers and distributors. GTDC members include AB S.A (WSE: ABPL), ABC Data, Arrow Electronics (NYSE: ARW), Avnet (NYSE: AVT), Computer Gross Italia (SES:MI), D&H Distributing, Ingram Micro (NYSE: IM), Intcomex, Logicom (CSE:LOG), SiS Technologies (HKSE: 0529), ScanSource (NASDAQ:SCSC), SYNNEX (NYSE: SNX), Tarsus, Tech Data (NASDAQ: TECD) and Westcon-Comstor.

Contact Information

Media Contacts:

Julia Lavin


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Sally Moore 


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