Dell and its Social Good Advocate, Adrian Grenier, Dive Deep into Virtual Reality to Preserve the Oceans
Using advanced technology to reveal our impact on an ancient form of life, Dell and its Social Good Advocate, Adrian Grenier, have partnered to create a new virtual reality experience, “Cry Out: The Lonely Whale Experience.”
An underwater VR expedition created by 3D Live with Dell Precision, Alienware, AMD and HTC technology, the three-minute film will debut at the “A Response to our Oceans” event Friday, Dec. 4 during Art Basel Miami. Emily Osment, actress from “Young and Hungry” on ABC Family and “Mom” on CBS, provides the voice over and is captain of the expedition. Guests will also see an oceanic art gallery, curated by Adrian Grenier and powered by Dell, and hear an exciting announcement regarding the Lonely Whale Foundation, inspired by the feature film, 52: The Search for the Loneliest Whale. Lonely Whale Foundation is a member of the Social and Environmental Entrepreneurs.
Following Miami, the VR experience will travel across the Atlantic for the benefit of delegates and media attending the United Nations Paris Climate Conference (COP21). It will be displayed at Earth To Paris – Le Hub, at two-day, high-impact, live-streamed summit on Dec. 7 and 8, where the UN Foundation and coalition partners will bring together global influencers, civil society groups, businesses, scientists, and citizens to showcase climate solutions and to highlight the connection between people and planet.
“Cry Out: The Lonely Whale Experience” transports viewers into the depths of the sea to witness underwater life and how pollution has disrupted it. The collaboration seeks to educate audiences about the work of Grenier’s Lonely Whale Foundation, a non-profit focused on bringing people closer to the world’s oceans through education and awareness, inspiring empathy and action for ocean health and the wellbeing of marine wildlife. For more information on the topics of focus, such as ocean noise pollution and plastics, and to get involved and help further the work, visit www.lonelywhale.org.
“The Lonely Whale is real – a creature who has lived most of his life in isolation – but he is also a powerful symbol for how humankind can better understand the plight of whales and come together to address the issues facing our shared oceans,” explained Adrian Grenier, actor, filmmaker and Dell Social Good Advocate. “I’m grateful to partner with Dell on this VR project and show how technology can educate and inspire positive change. I hope the result will be greater understanding and swifter change, so that this ancient and beautiful life form, and many others, do not disappear from our oceans.”
A leader in virtual reality for both gaming and professional users through its high-end Alienware solutions and Dell Precision workstations, 3D Live used the ideal technology for this explorative journey in the spirit of such pioneering underwater filmmakers as Jacques Cousteau. In creating the ambitious project, Dell Precision T7910 tower workstations featuring AMD FirePro™ W9100 graphics provided 3D Live with professional- grade speed and performance to efficiently work through complex workflows for modeling and building an immersive experience.
“Virtual reality has a growing role in delivering innovative experiences right now and we’re excited about the technology coming to market from providers like Dell and AMD that allow us take our work to new levels through powerful solutions,” said Ryan Pardeiro, COO, 3D Live. “We welcomed the opportunity to build the ‘Cry Out: The Lonely Whale Experience’ and work with Adrian Grenier and his team on a new way of using technology and immersive experiences to drive awareness for important causes devastating our oceans.”
Alienware Area 51 desktops featuring AMD Radeon™ Fury X graphics deliver the incredible power that will help transport viewers into the film’s intensely realistic environment. “Cry Out: The Lonely Whale Experience” is a total multi-sensory experience, with 360-degree panorama of HTC Vive headsets augmented by Subpac tactile bass system, and MX4D motion platform seating with movement, wind, mist and other realistic sensations.
“Virtual Reality has the capability to capture the attention of both young and old, making it the perfect platform for ‘Cry Out: The Lonely Whale Experience’ by Dell and Adrian Grenier,” said Daryl Sartain, Director, Virtual Reality, AMD. “The Radeon Technologies Group is proud to provide the graphics power behind such a powerful and educational Virtual Reality project.”
See behind-the-scenes video of “Cry Out: The Lonely Whale Experience” here: https://youtu.be/lhXOFKP8S8U.
Together, Dell and Adrian Grenier are collaborating on programs that educate on environmental issues, encourage more sustainable choices, and address Dell’s own Legacy of Good commitments. Most recently Dell and Adrian joined forces with Uber and Goodwill to collect more than 2,000 pounds of e-waste in New York for responsible recycling and reuse. Since 2013, Dell has recycled more than 21 million pounds of recycled plastics, including water bottles and CD cases, into new products. By 2020, the goal is to more than double this effort in order to transform 50 million pounds of recycled plastics into new Dell products. Visit www.dell.com/LegacyofGoodUpdate to learn more about the 2020 Legacy of Good initiatives.
“Adrian continues to lend a voice to these important environmental issues and Dell is honored to support his efforts, and even empower them with experiences like this VR set up,” said Paul Struhsaker, VP Technology Strategy and CTO, Client Solutions, Dell. “Dell Precision workstations deliver the utmost performance and responsiveness to the creative minds at 3D Live, and Alienware embodies the power and reliability that’s critical for an immersive VR experience.”
Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com/environment..