• Invitation-only event for 230+ partners focused on Dell Security
  • Enhancements to Dell Security partner programs
  • Release of Dell SonicWALL Secure Mobile Access (SMA) 100 Series OS 8.5 builds on Security portfolio available to channel partners
  • Keynotes from recently appointed Dell Security Executives who bring a wealth of security and channel experience

Dell this week welcomes more than 230 partners to Malta for its annual Dell Security EMEA PEAK16 event. Attendees will hear from Dell’s senior leadership and attend business and technical breakout sessions designed to:

  • Help partners increase their security sales year-over-year
  • Develop strategies and solutions to help grow their security practices and enhance profitability
  • Educate partners on up-sell and cross-sell opportunities within the Dell Security portfolio

Growth and Strength of the PartnerDirect Program for Dell Security

With the goal of ensuring the best possible partner profitability, Dell Security is announcing several enhancements to its partner programs. Included are elements that reward partners for the value they add to identifying, selling and implementing Dell Security Solutions. Updates to Deal Registration include recommended discounts of up to 40% off list price and a newly lowered minimum deal registration threshold to approximately $5,000 to better suit its channel partners in the SMB space. Incremental discounts will also be available to partners with technical capabilities who leverage the Dell Security programs to deliver a proof of concept to their customers.

New strategies for sustained partner sales and technical enablement are also being announced including expanded curriculum and delivery options. A new sales accreditation program recently rolled out to the Dell Security sales teams is now being made available to all Dell Security Partners in July 2016. Designed to help continue driving the momentum behind the 30% increase in Dell certified Network Security partners over the last year, the program covers the full Dell Security portfolio and includes online learning, tools, training and accreditation.

Dell Security Executives lay out vision and strategy for EMEA partners

The Peak agenda features keynotes from recently announced Dell Security Executives including Steve Pataky, Vice President of Worldwide Security, Stephanie Mims, Executive Director, Worldwide Security Support and Services and Sarah Trunk, a 10 year EMEA SonicWALL veteran who now leads EMEA sales as the new Sales Director for Dell SonicWALL.

These appointments demonstrate Dell Security’s commitment to the channel community and continued focus on driving opportunities for partners.

Dell Security Partner Awards

At Dell Security EMEA PEAK16, partners will be rewarded for their continued commitment to Dell’s SonicWALL portfolio. The awards are designed to highlight partner excellence in delivering Dell solutions and the categories cover distributors, partners, newcomers and the project of the year. Results from the awards will be announced on Wednesday 22nd June, after the keynote presentation from Curtis Hutcheson.
New solutions offerings
Dell Security is also announcing the release of Dell SonicWALL Secure Mobile Access (SMA) 100 Series OS 8.5, which provides mobile and remote workers at small and medium-sized businesses with policy-enforced SSL VPN access to mission-critical applications, data and resources without compromising security. This newest OS version of the Dell SonicWALL SMA 100 series affords enhanced security to its customers by allowing administrators to quickly and easily provision secure mobile access and role-based privileges so workers using smart phones, tablets or laptops (managed or unmanaged) get fast, simple and secure access. At the same time, the solution enables organisations to institute secure BYOD policies to protect their corporate networks and data from rogue access and malware.

Dell SonicWALL SMA is a key product offering for Dell’s channel community and with this new update partners will be able to provide their customers with even greater threat protection technology. The proliferation of devices in the workplace, both employer-issued and personally owned, has increased the demand on organisations to enable secure mobile access to company applications, data and resources.


"Our mission at Dell is to help our partners succeed and the Security EMEA PEAK16 event is a core part of our security strategy. With solutions such as the Dell SonicWALL SMA 100 series 8.5 OS we’re ensuring partners can give their customers the tools they need to fend off today’s shapeshifting threats. At Peak this year we’ll be able to further equip our partners with the tools and capabilities they need to succeed."

Curtis Hutcheson, vice president and general manager, Dell Security

"Dell’s Security EMEA PEAK16 is a key date in our calendar and it offers a great opportunity for our partners and distributors to network and share best practices for their businesses. At Dell Security we value the feedback of our partners and events such as Peak provide a great forum to gather and exchange views. We’re confident that this year’s Peak will be a valuable experience for all attendees."

Sarah Trunk, EMEA SonicWALL Sales Director, Dell Security

"Dell Security EMEA PEAK16 is set to be a fantastic event, showcasing how Dell partners can increase security sales, discover up-sell and cross-sell opportunities and be enabled to do and achieve more. Last year’s event has played a huge role in our successes since then and we’re excited to see what we learn in Malta. "

Eamon Moore, Managing Director, EMIT

About Dell

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Contact Information

Media Contacts:

Sally Moore


+44 (0) 7885476814


Julia Lavin


+44 (0)7747 536 120



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