Dell xps 13 9350 win 10 not able to install windows

Dear all,

I just bought a dell xps 13 9350 and the most I can't get from it is the message below. I already searched several forums and tried different ways to solve this with command prompt or safe mode (if I run the safe mode it appears a similar message that is not possible to install the Windows).

I would be very happy if someone knows how to solve this issue. It really seems badly installed from factory, which must not happen for 1800€ Dell laptop.

Thanks