Install new SSD in Inspiron 5558

All

I'm trying to install a new 480GB SSD in my Inspiron 5558 (came w/ Windows 10 installed on a 1TB HD). I made a USB recovery drive, swapped the disks, and booted from the recovery drive. Diagnostics finds the new SSD and says its OK. However, when I choose the Recovery option the process stalls at 37% completed and says "Failed to apply image". I have tried this with Secure boot on and off. Dell wants $$ to send me OS media for a clean install. Any suggestions?