Dell Support Alert Tray Icon - how remove?

The above icon/program loads at startup in my new Dell 8400.  I have a concern in that it always loads last and my Norton Anitvirus is "X" ed out until it finally loads (assume this means that I have no auto Virus protection until it finishes loading?).

 

I would still like to access this program/info manually but would like to eliminate it from auto loading at startup everytime.

 

I looked at all the Dell programs and cannot find an option to disable/enable this startup feature.

 

Any ideas or directions (specific) would be much appreciated.

 

Thanks