Alienware 15 r3 - Heat problems?

I did not think I had a problem, I have been playing Battlefield 1 without problem or noticing any issues for the last 5 days. The machine does sound like a vacuum cleaner, but I thought that was maybe just how noisy the machine is.

Yesterday however the machine shutdown while playing Assassins Creed Syndicate (on ultra). I checked and the windows log reports "The system was shut down due to a critical thermal event." So I then hit google and found out there could be a problem in general. I did the dell stress test and then talked with dell support today. They claim I do not have a problem and that temps of 98 degrees while playing battlefield 1 is normal.

I put battlefield 1 in windows mode while chatting to the guy from Dell. And took a photo of the temps to show him. His words were, "Das ist normal würde ich sagen" (That is normal, to me).

Here is the screen shot. https://goo.gl/photos/pASKLA5p1C2BVxdy5 Is this normal? Do I just need to turn down the settings for the games?

Full specs: Intel(R) Core(TM) i7-6700HQ CPU @ 2.60GHz 2x 8Gb DDR4 (2400 MHz) NVIDIA GeForce GTX 1070