Dell Command Update 3.0 - install during OSD

I would like to install DCU 3.0 during our Bare Metal OSD deployment in the SCCM Task Sequence.   The task appears to only partially install DCU.  Some of the files are there, but there is no way to launch it... no icon in the start menu.

I can use the same installation command on an existing system and it will install completely with no problems.  On a complete installation, there are two listings in Apps and Features:

• Dell Command | Update
• Dell Command | Update for Windows 10

When trying to install from a task sequence it only installs the "Dell Command | Update for Windows 10" entry.  I can probably get it to install correctly if I put the install locally on each computer and put something into the RunOnce reg key to kick off the installation... but I don't want to have to do that if there's a better way.

Any ideas?